JOB TITLE MARKETING EXECUTIVE (SCHOOL TECH PROGRAM)

NATURE OF JOB FULL TIME

SALARY KSHS.45,000 PLUS COMMISSIONS, TRAVEL ALLOWANCE AND AIRTIME

JOB LOCATION NAIROBI

DUTIES AND RESPONSIBILITIES

Business Development & Lead Generation

· Identify, prospect, and develop new business opportunities within primary, secondary, and tertiary learning institutions across assigned territories.

· Develop and implement field and digital marketing strategies to generate qualified leads and build a healthy sales pipeline.

· Research market trends, competitor activities, and potential opportunities within the education sector.

· Build a consistent pipeline of prospective schools through networking, referrals, cold calling, and digital outreach.

Sales & Client Acquisition

· Manage the entire sales cycle from prospecting and lead qualification to proposal development, negotiation, and closing.

· Prepare and present tailored proposals and quotations that address the unique needs of each institution.

· Achieve and exceed monthly, quarterly, and annual sales and customer acquisition targets.

· Follow up on prospects promptly through calls, emails, social media, and physical visits to maximize conversion rates.

School Engagement & Product Demonstrations

· Conduct regular school visits to meet principals, directors, head teachers, bursars, ICT coordinators, administrators, and Boards of Management.

· Deliver engaging product presentations, demonstrations, and user orientation sessions to key stakeholders.

· Understand each school's operational and academic challenges and position the company's platform as a suitable solution.

· Attend meetings with school leadership to address questions and facilitate informed purchasing decisions.

Relationship Management & Customer Success

· Build and maintain long-term relationships with school decision-makers to encourage repeat business and referrals.

· Support new clients during onboarding and coordinate with technical teams to ensure smooth implementation.

· Provide excellent after-sales support and promptly address customer concerns.

· Gather customer feedback and share insights to support continuous product improvement.

Marketing & Brand Promotion

· Represent the company at education exhibitions, conferences, school events, and networking forums.

· Support digital marketing initiatives, including email campaigns, webinars, and social media activities targeting schools.

· Promote the company's products and services while enhancing brand awareness within the education sector.

Reporting & Administration

· Maintain accurate records of prospects, customer interactions, sales activities, and opportunities using the company's CRM or reporting systems.

· Prepare and submit timely daily, weekly, and monthly sales reports, pipeline updates, and revenue forecasts.

· Monitor sales performance and recommend strategies to improve productivity and conversion rates.

· Maintain up-to-date knowledge of the company's products, industry trends, and emerging education technologies.

KEY REQUIREMENT SKILLS AND QUALIFICATION

· Diploma or Bachelor's Degree in Marketing, Business Administration, Sales, Information Technology, Education, or a related field.

· Minimum of 3 years' proven sales and marketing experience, preferably selling products or services to schools or within the education sector.

· Demonstrated success in achieving and exceeding sales targets.

· Strong understanding of the Kenyan education landscape, including public and private schools.

· Experience selling technology, software, SaaS, digital platforms, publishing, educational content, ICT solutions, or related products will be an added advantage.

HOW TO APPLY

· If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com

· Interviews will be carried out on a rolling basis until the position is filled.

· Only the shortlisted candidates will be contacted.