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Trade Marketing &Brand; Execution Manager
📍 Mombasa 💼 On-site ⏰ Full Time 📋 Permanent Contract 🏷️ Marketing, Advertising and Communications
Minimum Experience
1 year
Application Deadline
📅 31/12/2026
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Job Description
JOB TITLE: TRADE MARKETING &BRAND EXECUTION MANAGER NATURE OF JOB: FULL TIME INDUSTRY: FMCG SALARY: ATTRACTIVE JOB LOCATION: MOMBASA

DUTIES AND RESPONSIBILITIES Trade Marketing & Brand Strategy
  • Develop and execute the annual trade marketing and brand growth strategy.
  • Design and implement initiatives that drive brand visibility, consumer engagement, market penetration, and sales performance.
  • Develop and manage promotional calendars, seasonal campaigns, and customer marketing programs.

Retail Execution & Market Development
  • Drive sales growth through enhanced merchandising, retail visibility, promotions, activations, and in-store execution.
  • Identify opportunities to increase distribution, shelf share, cooler placements, product availability, and outlet penetration.
  • Strengthen execution across modern trade, general trade, wholesale, hospitality, institutional, and distributor channels.
  • Collaborate closely with sales teams to improve sell-through, outlet productivity, and market coverage.

Brand Activations & Consumer Engagement
  • Lead the planning and execution of sampling programs, roadshows, events, experiential marketing campaigns, and consumer activations.
  • Ensure consistent and impactful brand execution across all customer touchpoints.
  • Develop initiatives that enhance consumer awareness, trial, and brand loyalty.

Agency & Stakeholder Management
  • Manage relationships with external agencies, designers, photographers, content creators, activation partners, and digital marketing providers.
  • Ensure all marketing materials and brand assets meet established brand standards and commercial objectives.
  • Coordinate cross-functional execution with sales, operations, and distribution teams.

Market Intelligence & Performance Management
  • Monitor market trends, competitor activity, consumer insights, and channel performance.
  • Track, analyze, and report on key commercial and marketing KPIs.
  • Provide actionable recommendations to improve market share, revenue growth, and return on marketing investment.
  • Manage trade marketing budgets and ensure efficient allocation of resources.

 KEY REQUIREMENT SKILLS AND QUALIFICATION
  • Degree in Marketing, Business Administration, Commerce, or a related field.
  • Minimum 5–10 years of progressive FMCG experience.
  • Proven experience in trade marketing, brand execution, and route-to-market development.
  • Strong experience managing activations, promotional campaigns, merchandising, and retail execution.
  • Experience working across modern trade, general trade, wholesale, hospitality, and distributor channels.
  • Strong commercial acumen with the ability to translate marketing initiatives into sales growth.
  • Experience managing agencies, marketing budgets, and external partners.
  • Demonstrated success in delivering measurable growth in brand performance, market penetration, and revenue.


HOW TO APPLY
  • If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.
Location
📍 Approximate location
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About the Company
Brites Management Services Limited publishes its vacancies in Kenya through Saplic. Profile created automatically.