Responsibilities Drive revenue and achieve sales targets within the assigned region. Manage key HORECA accounts and execute commercial plans. Ensure effective HORECA coverage. Monitor and grow secondary sales performance. Maintain optimal product availability and distribution. Enforce pricing compliance and track market/competitor activity. Uphold high standards of HORECA execution (visibility & merchandising). Qualifications Bachelor's degree in Sales & Marketing or related field.  2-4 years' FMCG sales experience. Experience working with HORECA channel.