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Sales Representative -Alcohol
📍 Nairobi 💼 On-site ⏰ Full Time 📋 Permanent Contract 🏷️ Sales
Minimum Experience
1 year
Application Deadline
📅 31/12/2026
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Job Description
JOB TITLE SALES REPRESENTATIVE -ALCOHOL NATURE OF JOB FULL TIME INDUSTRY FMCG – ALCOHOLIC BEVERAGE MANUFACTURING SALARY KSHS.45,000-50,000 JOB LOCATION MOMBASA ROAD

DUTIES AND RESPONSIBILITIES Sales Execution & Revenue Growth
  • Achieve monthly, quarterly, and annual sales volume, revenue, and distribution targets for the company's alcoholic beverage portfolio.
  • Execute territory sales plans to increase market share and brand penetration across the assigned region.
  • Identify new business opportunities and convert prospects into active retail and wholesale accounts.
  • Maximize sales through effective product mix management, promotional activities, and upselling initiatives.
  • Monitor daily sales performance and implement corrective actions to address performance gaps.

Distributor & Channel Management
  • Build and maintain strong relationships with appointed distributors to ensure efficient product availability and market coverage.
  • Monitor distributor performance against agreed sales, distribution, and stockholding targets.
  • Support distributors in territory planning, route optimization, and sales execution.
  • Ensure distributors maintain adequate inventory levels to minimize stock-outs and maximize sales opportunities.
  • Identify and develop new distribution channels to expand market reach.

Trade & Customer Relationship Management
  • Develop strong relationships with wholesalers, supermarkets, wines and spirits outlets, bars, hotels, restaurants, clubs, and other on-trade and off-trade customers.
  • Conduct regular customer visits to strengthen partnerships and identify opportunities for business growth.
  • Negotiate trading terms, promotional agreements, and product listings within approved commercial guidelines.
  • Resolve customer concerns promptly while maintaining high levels of customer satisfaction and loyalty.

Route-to-Market & Market Development
  • Implement effective route-to-market strategies to improve product availability and market penetration.
  • Expand numeric and weighted distribution across assigned territories.
  • Identify underserved markets and develop action plans to increase sales coverage.
  • Ensure all priority brands are listed and consistently available within key customer accounts.

Brand Visibility & Trade Marketing Execution
  • Ensure excellent in-store and outlet execution through merchandising, product displays, and point-of-sale materials.
  • Implement national and regional trade marketing campaigns in collaboration with the marketing team.
  • Monitor compliance with agreed promotional activities and display standards.
  • Increase brand visibility and consumer awareness through effective trade activation.

Market Intelligence
  • Monitor competitor products, pricing, promotions, and route-to-market strategies.
  • Collect market intelligence on consumer trends, customer preferences, and emerging opportunities.
  • Provide regular feedback to management on market developments and recommend appropriate commercial actions.
  • Identify risks and opportunities affecting sales performance within the assigned territory.

Sales Planning, Reporting & Forecasting
  • Prepare accurate sales forecasts to support demand planning and inventory management.
  • Submit timely daily, weekly, and monthly sales performance reports.
  • Maintain accurate customer, outlet, and sales records using company reporting systems.
  • Analyze sales trends and recommend initiatives to improve territory performance.

Credit & Receivables Management
  • Monitor customer credit exposure and ensure compliance with approved credit terms.
  • Follow up on outstanding payments and support timely debt collection.
  • Reconcile customer accounts and escalate overdue accounts where necessary.
  • Work closely with distributors and the finance team to maintain healthy debtor balances.

Regulatory Compliance & Responsible Alcohol Sales
  • Ensure all sales activities comply with company policies and applicable alcoholic beverage regulations.
  • Promote responsible marketing and sales practices in line with industry and regulatory requirements.
  • Ensure customers adhere to legal requirements governing the sale and distribution of alcoholic beverages.
  • Maintain the highest standards of integrity and professionalism while representing the company.

Cross-Functional Collaboration
  • Work closely with the Marketing, Supply Chain, Finance, Customer Service, and Production teams to ensure seamless execution of commercial plans.
  • Participate in sales meetings, product launches, trade activations, and distributor reviews.
  • Share customer insights and market intelligence to support product development and commercial decision-making.
  • Continuously build product knowledge and stay informed about industry trends, competitor activities, and consumer preferences to enhance sales effectiveness.

 KEY REQUIREMENT SKILLS AND QUALIFICATION
  • Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, or a related field.
  • Minimum of 3 years' experience in FMCG sales, preferably within the alcoholic beverages industry.
  • Demonstrated success in consistently achieving or exceeding sales targets.
  • Strong understanding of FMCG distribution models, route-to-market strategies, and channel management.
  • Experience managing distributors, wholesalers, modern trade, and general trade accounts.
  • Knowledge of the assigned territory and established trade relationships is an added advantage.
  • Valid driving license preferred.
  • Strong sales negotiation and influencing skills.
  • Excellent relationship management and customer service skills.
  • Commercial acumen with strong business development capabilities.

HOW TO APPLY
  • If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.
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About the Company
Brites Management Services Limited publishes its vacancies in Kenya through Saplic. Profile created automatically.