Sales Manager

Key Responsibilities

• Own and grow NAYA's retail and supermarket partnerships; negotiate terms and manage the relationships day to day
• Identify, pitch and close new brand partnership opportunities as the core new business function of the role
• Lead and manage the Sales & Customer Service team; set targets, review performance and develop team members
• Drive achievement of monthly, quarterly and annual sales targets across all channels
• Collaborate closely with the Brand & Marketing Manager on strategic content creation to drive online traction and convert it into sales
• Maintain a working connection with R&D; feed retail and customer insight into product decisions and stay informed on upcoming products relevant to sales and partnership conversations
• Coordinate with the Purchasing & Supply Manager on finished goods availability for retail and supermarket accounts
• Monitor daily sales data and produce weekly and monthly performance reports for management
• Lead customer satisfaction and complaint resolution; ensure NAYA's service standards are upheld at all touchpoints
• Train and coach sales associates on product knowledge, customer engagement and sales technique
• Develop and manage the NAYA loyalty programme and customer retention initiatives

Person Specification

• Education Degree in Marketing, Business Administration, Sales or related field.
• Experience Minimum 3–4 years in a sales role with at least 1–2 years at a supervisory or management level.
• Experience building or managing retail and modern trade (supermarket) partnerships is a strong advantage.
• Retail, FMCG or beauty/personal care experience is also an advantage.

Technical Skills

• Strong understanding of sales metrics and KPIs.
• Experience with CRM tools or sales tracking systems.
• Familiarity with e-commerce and social commerce is an advantage.

Behavioural Skills

• Energetic, target-driven and resilient.
• Strong communication, negotiation and coaching skills.
• Customer-first mindset.
• Able to inspire and hold a team accountable.

NAYA Alignment: Passion for African beauty brands and storytelling. Understands NAYA's quality-conscious, values-driven customer.

Location: Accra

Salary: Attractive