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Sales Manager – General Trade (Fmcg)
📍 Nairobi 💼 On-site ⏰ Full Time 📋 Permanent Contract 🏷️ Sales
Minimum Experience
1 year
Application Deadline
📅 31/12/2026
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Job Description
JOB TITLE SALES MANAGER – GENERAL TRADE (FMCG) NATURE OF JOB FULL TIME INDUSTRY FMCG- FRUIT JUICE SALARY KSHS.100,000 JOB LOCATION MOMBASA ROAD
DUTIES AND RESPONSIBILITIES Sales Strategy and Revenue Growth
  • Develop and execute general trade sales strategies to achieve monthly, quarterly, and annual revenue targets.
  • Drive product penetration and increase market share across assigned territories.
  • Identify new sales opportunities within wholesale and retail trade channels.
  • Monitor sales performance and adjust strategies to meet target

Distribution and Market Expansion
  • Manage and grow distributor networks across assigned regions.
  • Ensure optimal product availability in wholesale markets, kiosks, dukas, and independent retailers.
  • Expand distribution coverage to underserved or emerging markets.
  • Strengthen route-to-market efficiency and reduce stock gaps.

 Team Leadership and Management
  • Lead, supervise, and motivate field sales teams (sales representatives and merchandisers).
  • Set clear performance targets and monitor daily, weekly, and monthly achievements.
  • Conduct regular field visits, coaching, and performance evaluations.
  • Build a high-performing and accountable sales force.

Key Account and Distributor Management
  • Develop strong relationships with distributors, wholesalers, and key trade partners.
  • Negotiate trading terms, pricing, and promotional agreements.
  • Ensure timely order fulfillment and efficient stock movement.
  • Resolve distributor and customer issues promptly.

 Trade Marketing and Brand Visibility
  • Ensure strong in-store execution, including branding, merchandising, and product placement.
  • Coordinate promotional campaigns and trade activations.
  • Monitor competitor activity and market trends.
  • Ensure compliance with brand standards across all retail points.

 Reporting and Performance Tracking
  • Track sales volumes, distribution metrics, and market performance.
  • Prepare and submit regular sales reports and forecasts.
  • Analyze data to identify growth opportunities and performance gaps.
  • Provide insights and recommendations to senior management.

Compliance and Operations
  • Ensure adherence to company policies, pricing structures, and trade agreements.
  • Monitor stock levels and coordinate with supply chain teams to prevent shortages.
  • Ensure ethical business practices across all trade channels.

 KEY REQUIREMENT SKILLS AND QUALIFICATION
  • Degree/Diploma in a related field
  • Minimum 5+ years of experience in FMCG sales management.
  • Strong preference for experience in processed juice, beverages, or confectionery industry.
  • Proven experience managing general trade distribution networks.
  • Strong background in leading field sales teams and distributor management.
  • Strong sales and negotiation skills.
  • Excellent leadership and team management ability.
  • Strong analytical and reporting skills.
  • Good understanding of FMCG distribution systems and GT channels.

HOW TO APPLY
  • If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.
Location
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About the Company
Brites Management Services Limited publishes its vacancies in Kenya through Saplic. Profile created automatically.