Job Listings
Publishing company
Online Lead Generator and Google ads expert
Minimum Experience
1 year
Application Deadline
📅 31/12/2026
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Job Description
- Campaign Strategy & Execution: Develop and manage end-to-end digital marketing campaigns across free & paid search, social media, and display networks to drive student enrollment.
- Lead Generation & Nurturing: Design and optimize conversion funnels to capture, qualify, and nurture high-intent leads for our student recruitment team.
- Content & Social Media Management: Oversee the brand's online presence, creating compelling, culturally resonant content that engages prospective students and parents across Africa.
- Data Analytics & Reporting: Monitor, analyze, and report on key performance metrics (ROI, CPA, CPL) to continuously optimize campaign performance.
- SEO & Web Optimization: Improve website visibility and user experience to maximize organic traffic and inbound inquiries.
Must Have: - Data Analytics & Tracking: Deep knowledge of Google Analytics 4 (GA4), Google Tag Manager, and setting up pixel tracking to accurately measure Cost Per Lead (CPL) and acquisition costs.
- Inbound SEO Strategy: Competency in keyword research and search intent mapping to capture organic, high-intent traffic from students and parents searching for university placements.
About the Company
EduLink publishes its vacancies in Kenya through Saplic. Profile created automatically.
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