Online Lead Generator and Google ads expert

📍 Nairobi, Kenya 💼 On-site ⏰ Full Time 📋 Permanent Contract 🏷️ Other

Work mode: On-site · Location: Nairobi, Kenya · Schedule: Full Time.

Minimum Experience

1 year

Application Deadline

📅 31 Dec 2026

Interested in this job?

Create your profile in 30 seconds and we'll apply for you automatically

Job Description

Key Responsibilities

Campaign Strategy & Execution: Develop and manage end-to-end digital marketing campaigns across free & paid search, social media, and display networks to drive student enrollment.
Lead Generation & Nurturing: Design and optimize conversion funnels to capture, qualify, and nurture high-intent leads for our student recruitment team.
Content & Social Media Management: Oversee the brand's online presence, creating compelling, culturally resonant content that engages prospective students and parents across Africa.
Data Analytics & Reporting: Monitor, analyze, and report on key performance metrics (ROI, CPA, CPL) to continuously optimize campaign performance.
SEO & Web Optimization: Improve website visibility and user experience to maximize organic traffic and inbound inquiries.
Must Have:
Data Analytics & Tracking: Deep knowledge of Google Analytics 4 (GA4), Google Tag Manager, and setting up pixel tracking to accurately measure Cost Per Lead (CPL) and acquisition costs.
Inbound SEO Strategy: Competency in keyword research and search intent mapping to capture organic, high-intent traffic from students and parents searching for university placements.

📍 Approximate location

EduLink publishes its vacancies in Kenya through Saplic. Profile created automatically.