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Modern Trade Sales Executive
📍 Nairobi 💼 On-site ⏰ Full Time 📋 Permanent Contract 🏷️ Sales
Minimum Experience
1 year
Application Deadline
📅 31/12/2026
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Job Description
JOB TITLE MODERN TRADE SALES EXECUTIVE NATURE OF JOB FULL TIME INDUSTRY FMCG SALARY KSHS.30,000 + COMMISSIONS JOB LOCATION MOMBASA ROAD
DUTIES AND RESPONSIBILITIES Sales & Market Development
  • Drive sales growth in modern trade channels including supermarkets, hypermarkets, and large retail outlets.
  • Develop and execute sales strategies to achieve monthly, quarterly, and annual targets.
  • Identify new business opportunities and negotiate product listings to expand market coverage.
  • Monitor competitor activities and recommend proactive strategies to maintain market leadership.

Customer Service & Client Relations
  • Build and maintain strong relationships with modern trade clients to ensure customer satisfaction.
  • Handle client inquiries, complaints, and escalations with professionalism and efficiency.
  • Provide timely support to retail partners and ensure smooth service delivery.
  • Foster long-term partnerships by delivering value and customer-centric solutions.

 Trade Marketing & Merchandising
  • Plan and execute in-store promotions and product activations.
  • Ensure product visibility, shelf placement, and compliance with merchandising standards.
  • Collaborate with marketing teams to roll out campaigns tailored for modern trade outlets.
  • Track promotional effectiveness and provide feedback for continuous improvement.

Teamwork & Collaboration
  • Work closely with supply chain, finance, and marketing teams to ensure seamless operations.
  • Support colleagues in achieving collective sales and marketing goals.
  • Share market insights and best practices to strengthen team performance.

Reporting & Performance Analysis
  • Prepare and submit accurate sales reports and forecasts.
  • Monitor key performance indicators (KPIs) and recommend corrective actions.
  • Provide management with market intelligence and actionable insights.

 KEY REQUIREMENT SKILLS AND QUALIFICATION
  • Diploma or Bachelor’s Degree in Sales and Marketing or a related field.
  • Minimum 2 years’ experience in modern trade sales within the FMCG industry.
  • Proven track record of managing large-scale retail outlets.
  • Strong communication, negotiation, and interpersonal skills.
  • Passionate, innovative, and customer-centric mindset.
  • Ability to design and implement effective trade marketing strategies.
  • Proficiency in MS Office and familiarity with CRM tools is an added advantage.

 HOW TO APPLY
  • If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.
Location
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About the Company
Brites Management Services Limited publishes its vacancies in Kenya through Saplic. Profile created automatically.