JOB TITLE ALCOHOL SALES REPRESENTATIVE

NATURE OF JOB FULL TIME

INDUSTRY ALCOHOLIC BEVERAGE MANUFACTURING

SALARY KSHS.40,000-50,000

JOB LOCATION MOMBASA ROAD

DUTIES AND RESPONSIBILITIES

Sales Execution & Revenue Growth

· Achieve monthly, quarterly, and annual sales volume, revenue, and distribution targets for the company's alcoholic beverage portfolio.

· Execute territory sales plans to increase market share and brand penetration across the assigned region.

· Identify new business opportunities and convert prospects into active retail and wholesale accounts.

· Maximize sales through effective product mix management, promotional activities, and upselling initiatives.

· Monitor daily sales performance and implement corrective actions to address performance gaps.

Distributor & Channel Management

· Build and maintain strong relationships with appointed distributors to ensure efficient product availability and market coverage.

· Monitor distributor performance against agreed sales, distribution, and stockholding targets.

· Support distributors in territory planning, route optimization, and sales execution.

· Ensure distributors maintain adequate inventory levels to minimize stock-outs and maximize sales opportunities.

· Identify and develop new distribution channels to expand market reach.

Trade & Customer Relationship Management

· Develop strong relationships with wholesalers, supermarkets, wines and spirits outlets, bars, hotels, restaurants, clubs, and other on-trade and off-trade customers.

· Conduct regular customer visits to strengthen partnerships and identify opportunities for business growth.

· Negotiate trading terms, promotional agreements, and product listings within approved commercial guidelines.

· Resolve customer concerns promptly while maintaining high levels of customer satisfaction and loyalty.

Route-to-Market & Market Development

· Implement effective route-to-market strategies to improve product availability and market penetration.

· Expand numeric and weighted distribution across assigned territories.

· Identify underserved markets and develop action plans to increase sales coverage.

· Ensure all priority brands are listed and consistently available within key customer accounts.

Brand Visibility & Trade Marketing Execution

· Ensure excellent in-store and outlet execution through merchandising, product displays, and point-of-sale materials.

· Implement national and regional trade marketing campaigns in collaboration with the marketing team.

· Monitor compliance with agreed promotional activities and display standards.

· Increase brand visibility and consumer awareness through effective trade activation.

Market Intelligence

· Monitor competitor products, pricing, promotions, and route-to-market strategies.

· Collect market intelligence on consumer trends, customer preferences, and emerging opportunities.

· Provide regular feedback to management on market developments and recommend appropriate commercial actions.

· Identify risks and opportunities affecting sales performance within the assigned territory.

Sales Planning, Reporting & Forecasting

· Prepare accurate sales forecasts to support demand planning and inventory management.

· Submit timely daily, weekly, and monthly sales performance reports.

· Maintain accurate customer, outlet, and sales records using company reporting systems.

· Analyze sales trends and recommend initiatives to improve territory performance.

Credit & Receivables Management

· Monitor customer credit exposure and ensure compliance with approved credit terms.

· Follow up on outstanding payments and support timely debt collection.

· Reconcile customer accounts and escalate overdue accounts where necessary.

· Work closely with distributors and the finance team to maintain healthy debtor balances.

Regulatory Compliance & Responsible Alcohol Sales

· Ensure all sales activities comply with company policies and applicable alcoholic beverage regulations.

· Promote responsible marketing and sales practices in line with industry and regulatory requirements.

· Ensure customers adhere to legal requirements governing the sale and distribution of alcoholic beverages.

· Maintain the highest standards of integrity and professionalism while representing the company.

Cross-Functional Collaboration

· Work closely with the Marketing, Supply Chain, Finance, Customer Service, and Production teams to ensure seamless execution of commercial plans.

· Participate in sales meetings, product launches, trade activations, and distributor reviews.

· Share customer insights and market intelligence to support product development and commercial decision-making.

· Continuously build product knowledge and stay informed about industry trends, competitor activities, and consumer preferences to enhance sales effectiveness.

KEY REQUIREMENT SKILLS AND QUALIFICATION

· Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, or a related field.

· Minimum of 3 years' experience in FMCG sales, preferably within the alcoholic beverages industry.

· Demonstrated success in consistently achieving or exceeding sales targets.

· Strong understanding of FMCG distribution models, route-to-market strategies, and channel management.

· Experience managing distributors, wholesalers, modern trade, and general trade accounts.

· Knowledge of the assigned territory and established trade relationships is an added advantage.

· Valid driving license preferred.

· Strong sales negotiation and influencing skills.

· Excellent relationship management and customer service skills.

· Commercial acumen with strong business development capabilities.

HOW TO APPLY

· If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com

· Interviews will be carried out on a rolling basis until the position is filled.

· Only the shortlisted candidates will be contacted.