Job Responsibilities

• Develop and execute the company’s overall marketing strategy and campaign calendar.
• Manage brand positioning, brand identity, and marketing direction.
• Conduct market research, competitor analysis, and customer-behaviour studies.
• Plan and manage digital advertising campaigns across Meta, TikTok, Google, Xiaohongshu, and other relevant platforms.
• Develop content strategies for social media, promotional campaigns, product launches, and branding activities.
• Coordinate content creation, photography, videography, graphic design, and external agencies.
• Monitor campaign performance, leads, conversion rates, customer acquisition costs, and marketing ROI.
• Work closely with the sales and operations teams to achieve revenue and business-growth targets.
• Manage the marketing budget and ensure effective allocation of resources.
• Lead and supervise the marketing team while ensuring projects are completed according to the agreed timeline.