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HAPPY Program ↗
Hiring company

Marketing Executive

📍 Greater Accra, Ghana 💼 On-site ⏰ Full Time 📋 Permanent Contract 🏷️ Marketing, Advertising and Communications

Work mode: On-site · Location: Greater Accra, Ghana · Schedule: Full Time.

Minimum Experience
1 year
Application Deadline
📅 31 Dec 2026

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Job Description

Key Responsibilities:
Trade & Association Engagement
  • Represent Micson City Company Limited at hairdresser association meetings, trade fairs, and professional beauty gatherings across Greater Accra and beyond.
  • Prepare and deliver compelling product presentations and brand pitches to hairdresser associations, salons, and professional groups to drive adoption of our hair care range.
  • Build and maintain strong relationships with key opinion leaders, salon owners, and association executives to foster brand advocacy.
  • Track all association engagements, attendee feedback, and follow-up actions in a structured engagement log.

Consumer & Shopper Insight Gathering
  • Design and conduct regular consumer and shopper surveys across salons, open markets, supermarkets, and informal retail channels.
  • Gather insight on shopper purchasing behaviour, brand perception, usage occasions, and unmet needs for both hair care and home cleaning product categories.
  • Translate raw consumer data into actionable marketing recommendations for product positioning, packaging improvements, and communication strategy.
  • Maintain a structured consumer insights database to track sentiment and purchasing trends over time.

Price Monitoring & Competitive Intelligence
  • Conduct regular price comparison exercises across key retail formats (markets, supermarkets, wholesalers) to benchmark Micson City products against competitors.
  • Build and maintain a price tracking matrix covering competing hair care and home cleaning brands, updated at least monthly.
  • Provide monthly price intelligence reports with recommendations on pricing adjustments, promotional pricing windows, and value positioning.
  • Monitor competitor promotional activities, pack size changes, and new product launches to keep the business informed and responsive.

Market Research & Data Analysis
  • Design and execute structured market surveys to assess brand awareness, product penetration, distribution reach, and competitive positioning.
  • Analyse market data to identify growth opportunities, emerging consumer trends, white-space territories, and under-served customer segments.
  • Prepare clear, well-presented research reports and dashboards for management, with data-backed strategic recommendations.
  • Collaborate with the sales team to validate field observations with quantitative research findings.
  • Track and report on key marketing KPIs including brand awareness scores, trial and repeat purchase rates, and market share estimates.

Social Media & Digital Content Creation
  • Develop and execute a monthly social media content calendar for Micson City Company Limited across platforms including Facebook, Instagram, TikTok, and WhatsApp Business.
  • Create engaging, on-brand content — including graphics, short videos, testimonials, and educational posts — tailored for hair care and home cleaning audiences.
  • Monitor channel performance (reach, engagement, follower growth, conversions) and optimise content strategy based on analytics.
  • Respond to customer enquiries, comments, and feedback on social media in a timely and professional manner.
  • Identify and coordinate with relevant micro-influencers, hairstylists, and beauty content creators for brand collaboration opportunities.
  • Support promotional campaigns, product launches, and seasonal marketing activations with targeted digital content.

General Marketing & Brand Support
  • Support the planning and execution of trade promotions, product sampling campaigns, and in-store activations at key retail and wholesale outlets.
  • Coordinate production of marketing collateral including flyers, banners, branded materials, and product information sheets.
  • Maintain an updated library of brand assets, competitor materials, and market intelligence reports.
  • Liaise with distributors and field sales representatives to ensure consistent brand messaging at the point of sale.
  • Contribute to quarterly and annual marketing planning processes with research, insights, and content recommendations.

Qualifications & Expereince
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 2 years of relevant marketing experience, preferably in FMCG, personal care, beauty, or home care sectors.
  • Demonstrable experience in market research, consumer insight gathering, and competitive analysis.
  • Proven track record of creating and managing social media content with measurable results.
  • Experience engaging trade bodies, professional associations, or B2B audiences is a distinct advantage.
  • Familiarity with the Ghanaian retail landscape — including open markets, wholesalers, and beauty supply channels — is highly desirable.

Skills & Competencies
  • Strong analytical and data interpretation skills with comfort working with spreadsheets and market data.
  • Excellent written and verbal communication skills in English; proficiency in Twi or other local languages is an added advantage.
  • Creative and visual content creation ability — proficiency in Canva, Adobe tools, or similar design platforms.
  • Social media management skills across Facebook, Instagram, TikTok, and WhatsApp Business.
  • Confident public presenter, able to represent the brand in professional and trade settings.
  • Highly organised with the ability to manage multiple workstreams simultaneously and meet deadlines.
  • A self-starter with a proactive attitude and strong commercial awareness.
  • High level of integrity, professionalism, and commitment to confidentiality.

Key Performance Indicators (KPIS)
  • Number of hairdresser association meetings attended and presentations delivered per quarter.
  • Consumer insight reports submitted monthly with actionable recommendations.
  • Price intelligence reports delivered on schedule with accurate, up-to-date competitive data.
  • Social media follower growth, engagement rate, and content output targets met monthly.
  • Market research reports completed on time and rated useful by management.
  • Successful execution of promotional activations and trade engagement events per quarter.

Work Enviroment & Conditions
  • Primarily office-based at Kpone Katamanso, Greater Accra, with regular field visits to markets, salons, and retail outlets.
  • Travel within Greater Accra and other regions of Ghana will be required for field research and association engagements.
  • Flexibility to work on evenings or weekends where trade events or social media campaigns require.
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Location

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About the Company

HAPPY Program publishes its vacancies in Ghana through Saplic. Profile created automatically.