• Assist with the development of long-term brand strategies grounded in consumer insight, market trends, and business priorities.
• Translate category and brand strategy into clear annual and multi-year brand plans.
• Define and maintain a compelling brand positioning, ensuring consistency across all touchpoints.
• Drive integrated brand growth initiatives aligned to brand vision.
• Champion consumer-centric thinking by embedding deep understanding of consumer behavior, needs, and motivations.

• Delivery of key financial metrics including volume, net sales value, market share, etc.
• Manage and optimize A&P budgets with strong financial discipline and ROI focus.
• Monitor competitive activity and market dynamics to maintain strong market positioning.

• Development and execution of integrated marketing campaigns across ATL, BTL and digital channels.
• Develop clear and inspiring creative briefs aligned to brand strategy.
• Manage agency partners to ensure high-quality, on-time and on-brief delivery of campaigns.
• Ensure all communications are consistent with brand identity and drive measurable business outcomes.
• Track campaign effectiveness and optimize performance based on data and insights.

• Lead development and execution of media strategies across TV, radio, digital, OOH and emerging channels.
• Allocate media budgets effectively to maximize reach, frequency and ROI.
• Drive media efficiency through performance tracking (e.g., CPRP, CPM, digital metrics).
• Identify strategic media partnerships, sponsorships and value-add opportunities.
• Ensure optimal media mix tailored to target audience
• Develop and implement social media strategies, including content planning, influencer partnerships and consumer engagement to strengthen brand presence.

• Planning and execution of consumer-facing activities to drive trial,engagement and loyalty.
• Oversee implementation of BTL activities including market activations, in-store promotions and experiential events.
• Ensure high-quality execution and compliance with brand standards across all activations.
• Collaborate with Sales and Trade Marketing to deliver impactful trade promotions.
• Evaluate activation effectiveness and continuously improve execution based on learnings.

• Lead end-to-end innovation pipeline from idea generation to post-launch evaluation.
• Identify new product opportunities based on consumer insights, trends, and business needs.
• Manage cross-functional teams to deliver projects through stage-gate processes on time and in full.
• Drive successful launch and commercialization of new products and renovations.
• Monitor post-launch performance and optimize product strategies accordingly.

• Track and improve key brand health metrics such as awareness, consideration, usage, and loyalty (e.g., TOMA, MOUB).
• Assist with brand health studies and ensure insights translate into actionable growth initiatives.
• Strengthen brand equity through consistent delivery of meaningful and differentiated consumer experiences.
• Monitor consumer perception and ensure alignment with brand positioning and strategy.

• Lead, coach and develop direct reports and broader team members to build strong marketing capability.
• Set clear performance objectives and conduct regular performance reviews
• Identify capability gaps and implement targeted development plans.
• Foster a high-performance culture driven by accountability, collaboration and continuous learning.
• Act as a role model for cross-functional collaboration and leadership

• Bachelor’s Degree in Marketing, Business Administration or related field (MBA is an advantage).
• Minimum of 7 years of experience in brand management, preferably within FMCG.
• Hands-on experience managing end-to-end innovation processes (stage-gate) from concept development through feasibility, launch and post-launch evaluation.
• Proven ability to work with cross-functional teams (R&D, Supply Chain, Sales, Finance) to deliver innovation projects on time and in full.
• Strong analytical, financial, and project management skills.
• Strong communication, negotiation, and stakeholder management skills
• Strong understanding of digital and social media ecosystems, with experience leveraging culturally relevant content, influencers, etc to drive brand penetration and engagement.

Salary: GHC8,000 to GHC10,000

Location: Accra