Head of Digital Marketing

Please do not apply for this role if you do not have at least 10 years of experience in digital marketing.

FCI is a high-end furniture retailer in London. We need a senior digital marketer to own our digital marketing strategy and deliver one result: 50 high-quality showroom appointments per week.

The role

• You will own the strategy and the outcome, supported by a small in-house team. On PPC, you will be actively involved in building and managing campaigns.
• Set the digital marketing strategy across paid search, paid social, SEO and social media
• Decide where the budget goes, and move it to what works
• Lead the team and our outside specialists, and hold them to results
• Use AI tools and build AI scripts across all of your work to get more done, faster
• Improve landing pages and the booking journey so more clicks become appointments
• Set up tracking from first click to showroom visit, and report weekly against the target
• Stop work that does not produce appointments

Hands-on PPC

• On Google Ads and Meta, you will be actively involved in:
• Building, auditing and editing campaigns
• Managing keywords, match types, negatives and bidding
• Writing and testing ad copy
• Managing budgets, audiences and targeting

What you need

• Completely AI-native: you use AI tools and build AI scripts in everything you do. You will be asked to demonstrate this in the interview.
• At least 10 years running Google Ads (AdWords) campaigns yourself
• At least 10 years running paid Meta campaigns (Facebook and Instagram)
• Expert knowledge of SEM, including Search, Shopping, Performance Max and remarketing
• A strong understanding of SEO and social media
• Native-level English, written and spoken
• Experience working for international brands
• Experience working for luxury brands
• A track record of owning a lead or appointment target and hitting it
• Experience leading a small team
• Experience with GA4 and a CRM (HubSpot is a plus)
• Working hours that overlap well with UK business hours

Package Excellent salary plus performance bonuses tied to the appointment target.

To apply Send your CV and 2 or 3 examples where you owned a lead or appointment target, with the campaigns you ran yourself and the before-and-after results. Include one example of how you have used AI tools or scripts to improve your results.

Pay: R60 000,00 per month

Work Location: Remote