- Responsibilities
Develop and implement digital marketing strategies to increase brand visibility and customer engagement.
Manage and grow the Museum Café’s social media platforms, including Facebook, Instagram and TikTok.
Create engaging digital content, including graphics, videos, photography, and promotional campaigns.
Plan, execute, and monitor online advertising campaigns.
Manage the café’s website and ensure content is current and engaging.
Monitor digital marketing performance using analytics and prepare monthly performance reports.
Promote events, special offers, and new menu launches through digital platforms.
Respond professionally to online customer enquiries, reviews, and comments.
Work closely with management to develop marketing campaigns that increase sales and customer loyalty.
- Requirements
Diploma in Digital Marketing, Marketing, Media Studies, or a closely related field.
Minimum of three (3) years’ proven experience in digital marketing, social media management, or a similar role.
Excellent content creation, copywriting, and communication skills.
Strong knowledge of social media management and digital marketing strategies.
Proficiency in Canva, Adobe Photoshop, Adobe Illustrator, or similar graphic design software will be an added advantage.
Experience with Meta Business Suite, Google Analytics, and online advertising platforms.
Photography and basic video editing skills.
Strong creativity, attention to detail, and organizational skills.
Ability to work independently, meet deadlines, and manage multiple projects simultaneously.