Digital Marketer

Job DescriptionKey Responsibilities

• Develop and implement digital marketing strategies aligned with business goals.
• Plan, create, and manage content across social media platforms.
• Manage paid campaigns on Google Ads, Meta, LinkedIn, TikTok, and other digital channels.
• Monitor campaign performance and optimize for maximum ROI.
• Manage the company's online presence and brand reputation.
• Execute SEO, SEM, email marketing, and lead generation campaigns.
• Analyze website and campaign performance using Google Analytics.
• Conduct market research and competitor analysis.
• Prepare marketing performance reports and recommendations.
• Stay updated on digital marketing trends and best practices.

Requirements

• Bachelor's Degree in Digital Marketing, Marketing, Communications, or a related field.
• Minimum of 6 years' experience in digital marketing.
• Proven experience managing successful digital marketing campaigns.
• Strong knowledge of SEO, SEM, PPC, email marketing, content marketing, and social media marketing.
• Proficiency in Google Analytics, Google Ads, Meta Business Suite, and other digital marketing tools.
• Excellent analytical, communication, and problem-solving skills.
• Ability to work independently and deliver measurable results.
• Experience with graphic design and video editing tools is an added advantage.