Digital Communications Officer

Job Description

Applications are invited from suitably qualified and experienced persons for the following post:

MARKETING AND COMMUNICATIONS DEPARTMENT

POST: DIGITAL COMMUNICATIONS OFFICER – GWERU CAMPUS

Duties and Responsibilities

DUTIES AND RESPONSIBILITIES:

Digital Strategy and Channel Management
Develop, implement, and manage the University’s overarching digital communications and marketing strategy across all relevant platforms.
Content Creation and Campaign Execution
Create, curate, and schedule high-quality, platform-specific content, including written posts, graphics, video, and interactive media, to tell the MSU story.
Data Analysis and Performance Optimisation
Monitor, analyse, and report on key digital performance metrics (web traffic, social engagement, conversion rates, campaign ROI) using tools like Google Analytics and social insights.
Community Management and Reputation Monitoring
Proactively manage the University’s online community, responding to comments and messages in a timely and brand-appropriate manner.

Qualifications and Experience

QUALIFICATIONS AND EXPERIENCE

A degree in Digital Marketing, Communications or Media Studies
A minimum of two years of hands-on experience in digital marketing
Proven track record of managing social media accounts and digital campaigns
A professional qualification in Digital Marketing/equivalent is an added advantage
KEY SKILLS AND COMPETENCIES

In-depth knowledge of major social media platforms, CMS (e.g., WordPress), and email marketing tools (e.g., Mailchimp).
Experience managing paid social media and PPC campaigns.
Competence in using Google Analytics and social media insights to drive strategy.
A solid understanding of search engine optimization, generative engine optimisation and marketing principles.
Skills in creating engaging digital content, including basic graphic design (e.g., Canva) and video editing.