Job description: Marketing Specialist in Ghana
Duties, requirements, interview questions and a template ready for you to advertise your vacancy today.
Role summary
A marketing specialist plans and runs the campaigns that make a business known and bring in enquiries and sales. The role covers social media, paid advertising, email, content and the website, and measures what each channel actually delivers. In a small company the marketing specialist usually works alone, so the ability to execute and to report results in plain figures matters more than theory.
Main duties
- Plan the monthly marketing calendar in line with sales targets, seasons and product launches
- Create and schedule content for social media, the website, the blog and email newsletters
- Set up, monitor and optimise paid campaigns on search engines and social media platforms
- Manage the advertising budget and report cost per lead and return on spend for each channel
- Improve search visibility through keyword research, on-page optimisation and regular content updates
- Coordinate designers, photographers, printers and agencies to deliver campaign materials on time
- Analyse website and campaign data in analytics tools and recommend changes based on the results
- Maintain brand consistency across packaging, signage, presentations and online channels
Typical requirements
- Degree or diploma in marketing, communications, business or a related field
- Two or more years of hands-on experience running campaigns with measurable results
- Practical experience with Google Ads, Meta Ads Manager and Google Analytics or similar tools
- Strong written English for adverts, posts, emails and web pages
- Working knowledge of an email marketing platform and of a content management system such as WordPress
- A portfolio or case studies showing campaigns, budgets managed and outcomes achieved
Key skills
Vacancy template ready to copy
Replace the fields in square brackets with your company details.
Marketing Specialist — [Company name]
At [Company name] we are looking for a marketing specialist to lead our campaigns from [City]. The role involves planning and producing content, managing paid advertising and reporting results, working closely with the sales team and with the freedom to test new ideas.
Responsibilities
- Plan the monthly marketing calendar in line with sales targets, seasons and product launches
- Create and schedule content for social media, the website, the blog and email newsletters
- Set up, monitor and optimise paid campaigns on search engines and social media platforms
- Manage the advertising budget and report cost per lead and return on spend for each channel
- Improve search visibility through keyword research, on-page optimisation and regular content updates
- Coordinate designers, photographers, printers and agencies to deliver campaign materials on time
- Analyse website and campaign data in analytics tools and recommend changes based on the results
- Maintain brand consistency across packaging, signage, presentations and online channels
Requirements
- Degree or diploma in marketing, communications, business or a related field
- Two or more years of hands-on experience running campaigns with measurable results
- Practical experience with Google Ads, Meta Ads Manager and Google Analytics or similar tools
- Strong written English for adverts, posts, emails and web pages
- Working knowledge of an email marketing platform and of a content management system such as WordPress
- A portfolio or case studies showing campaigns, budgets managed and outcomes achieved
What we offer
- Salary: [Salary]
- Benefits: [Benefits]
- Location: [City]
Interested in this vacancy? Apply today.
How to hire a marketing specialist
Decide between generalist and specialist
A first marketing hire normally has to do a little of everything. Asking one person for expert-level advertising, design, video and SEO produces an advert nobody can honestly answer. Naming the two skills that matter most keeps the advert realistic.
Ask for results, not just samples
Attractive posts prove taste, not effectiveness. Each portfolio piece should come with the objective, the budget and the outcome in leads or sales. Candidates who cannot give figures were probably not measuring.
Clarify the budget and tools
Experienced candidates will ask how much is available for advertising and which tools exist. Having an answer ready, even a modest one, shows that the company takes the function seriously.
Set a small paid task
A brief exercise, such as outlining a one-month campaign for a real product, shows how the candidate thinks. Keeping it short and paying for it where substantial work is requested protects the employer brand.
Confirm access to the accounts
Advertising accounts, domains and social profiles must belong to the company, not to an individual. Establishing that rule at hiring avoids a painful recovery process when the person eventually leaves.
Interview questions for marketing specialist roles
Could you describe a campaign you ran from start to finish and what it achieved?
What to look for: Clear objective, channel choice, budget and measured results, with honest lessons.
How would you split a small monthly budget across channels for a business like ours?
What to look for: Asks about customers and margins first, then proposes a testable allocation with reasons.
Which metrics did you report to management, and why those?
What to look for: Focus on leads, cost per acquisition and revenue instead of likes and impressions.
What did you do when a campaign was performing badly halfway through?
What to look for: Diagnoses by audience, creative and landing page, then adjusts instead of waiting or blaming the platform.
How have you worked with a sales team to improve lead quality?
What to look for: Regular feedback loops, agreed definitions of a good lead and adjustments to targeting.
What would you do if the owner wanted a campaign idea that you believed would not work?
What to look for: Presents evidence respectfully, proposes a small test and accepts the final decision.
How would you improve the search ranking of a page that receives little traffic?
What to look for: Practical steps on search intent, content, titles, speed and internal links.
Which tools have you used to design, schedule and analyse content?
What to look for: Hands-on familiarity with specific tools and a realistic view of personal design limits.
Shortlist better with the Saplic ATS
Posting the vacancy is the first step. The Saplic recruitment system organises everything that comes afterwards.
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Frequently asked questions
What are the requirements for a marketing specialist in Ghana?
The most common ones in vacancies are: degree or diploma in marketing, communications, business or a related field; two or more years of hands-on experience running campaigns with measurable results; practical experience with Google Ads, Meta Ads Manager and Google Analytics or similar tools.
Should a small business hire a marketing specialist or use an agency?
An agency offers a range of skills without a permanent salary, but it needs someone inside the company to brief and supervise it. An in-house specialist knows the product and reacts faster. Many small businesses hire one capable generalist and buy specialist services, such as video or web development, as needed.
How can the real level of a marketing candidate be verified?
Ask the candidate to share a screen and walk through a past campaign inside the advertising or analytics platform, with sensitive data hidden. People who have genuinely managed campaigns navigate the tools easily and explain their decisions; those who only supervised an agency usually cannot.
How much does it cost to advertise marketing specialist vacancies on Saplic?
Nothing. Posting the vacancy is free and no credit card is required. The recruitment system for organising the people who apply is free as well.
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