Marketing Specialist job description in the Philippines
Duties, requirements, interview questions, and a ready-to-use template so you can post your job today.
Job summary
A marketing specialist plans and runs the campaigns that bring potential customers to the business and keeps track of which ones actually pay off. The role manages social media, paid ads, email, and website content, coordinates with design and sales, and reports results with data. For the business, a capable marketing specialist means a steady flow of qualified leads and a budget spent on what demonstrably works.
Main duties
- Plan the monthly content calendar for social media, blog, and email newsletters
- Set up, monitor, and optimize paid campaigns on Google Ads and Meta Ads
- Write copy for ads, landing pages, emails, and posts in the brand voice
- Track campaign results in Google Analytics and report cost per lead and conversion rates
- Coordinate with designers, photographers, and agencies to produce creative assets on schedule
- Manage the email database, segment audiences, and run automated email sequences
- Optimize website pages for search engines through keyword research and on-page improvements
- Monitor competitors, customer feedback, and market trends to propose new campaign ideas
- Work with the sales team to hand off leads and review their quality
Typical requirements
- Bachelor's degree in marketing, communications, business, or a related field
- Two or more years of experience running digital campaigns with a real budget
- Hands-on use of Google Ads, Meta Ads Manager, and Google Analytics
- Experience with an email marketing platform and a content management system such as WordPress
- Strong writing skills and a portfolio of campaigns with results
- Basic design skills with tools such as Canva or Adobe Creative Cloud are a plus
Key skills
Job posting template ready to copy
Replace the fields in brackets with your company's details.
Marketing Specialist — [Company name]
At [Company name], we are looking for a marketing specialist to lead our campaigns from [City]. The person in this role will plan content, manage paid ads and email, and measure what works, collaborating with sales and design to bring in more qualified customers every month.
Responsibilities
- Plan the monthly content calendar for social media, blog, and email newsletters
- Set up, monitor, and optimize paid campaigns on Google Ads and Meta Ads
- Write copy for ads, landing pages, emails, and posts in the brand voice
- Track campaign results in Google Analytics and report cost per lead and conversion rates
- Coordinate with designers, photographers, and agencies to produce creative assets on schedule
- Manage the email database, segment audiences, and run automated email sequences
- Optimize website pages for search engines through keyword research and on-page improvements
- Monitor competitors, customer feedback, and market trends to propose new campaign ideas
- Work with the sales team to hand off leads and review their quality
Requirements
- Bachelor's degree in marketing, communications, business, or a related field
- Two or more years of experience running digital campaigns with a real budget
- Hands-on use of Google Ads, Meta Ads Manager, and Google Analytics
- Experience with an email marketing platform and a content management system such as WordPress
- Strong writing skills and a portfolio of campaigns with results
- Basic design skills with tools such as Canva or Adobe Creative Cloud are a plus
What we offer
- Salary: [Salary]
- Benefits: [Benefits]
- Location: [City]
Interested in this job? Apply today.
How to hire a marketing specialist
Decide generalist or specialist
One person rarely excels at strategy, ads, design, video, and writing at once. It is better to define the two or three functions that matter most and plan to outsource the rest.
Ask for results, not only pieces
A portfolio of attractive posts says little. Useful evidence includes what the objective was, what was spent, how many leads or sales came in, and what the candidate changed along the way.
Verify who managed the account
Many candidates worked alongside an agency that ran the ads. Asking them to explain a campaign structure, bidding choice, or audience setup reveals whether they operated the platform themselves.
Assign a short paid exercise
A brief asking for a one-month plan for a real product, with channels, budget split, and metrics, shows strategic thinking. Paying for the exercise is fair and attracts serious candidates.
Clarify the budget and the tools
Candidates need to know the monthly ad budget and what tools exist. A strong specialist will decline a role with large targets and no means, so transparency saves time on both sides.
Interview questions for marketing specialist candidates
Could you describe a campaign you managed, with its goal, budget, and results?
What to look for: Concrete numbers, a clear link between actions and outcome, and honesty about what underperformed.
How did you decide which channels to invest in when the budget was limited?
What to look for: Reasoning based on audience, past data, and small tests, rather than personal preference or trends.
What would you do if a campaign generated many leads that the sales team said were poor?
What to look for: Reviewing targeting and messaging with sales, redefining a qualified lead, and optimizing for quality.
Which metrics would you report to an owner who only cares about sales?
What to look for: Business metrics such as cost per acquisition and revenue attributed, not likes or impressions.
How did you run an A/B test, and what did you learn from it?
What to look for: One variable tested at a time, enough data before concluding, and the result applied afterward.
How would you plan the first ninety days in this role?
What to look for: An audit of current channels and data first, quick wins second, and a plan tied to measurable goals.
Could you tell me about a campaign that failed and what you changed afterward?
What to look for: Ownership, a specific diagnosis of the cause, and a change in process rather than excuses.
What did you change the last time an ad platform changed its targeting or tracking rules?
What to look for: A specific platform change, its effect on results, and the adjustment made, rather than a list of blogs the candidate follows.
Screen better with the Saplic ATS
Posting the job is the first step. The Saplic recruiting system organizes everything that comes after.
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Frequently asked questions
What requirements are typical for a marketing specialist in the Philippines?
The most common ones in job postings are: bachelor's degree in marketing, communications, business, or a related field; two or more years of experience running digital campaigns with a real budget; hands-on use of Google Ads, Meta Ads Manager, and Google Analytics.
Should a small business hire a marketing specialist or an agency?
An agency offers a full team for specific projects, but nobody there knows the business like an employee does. An in-house specialist makes sense when marketing needs daily attention: answering leads, publishing content, and adjusting campaigns. Many small businesses combine both, with the specialist coordinating outside design or video production.
What practical test works for a marketing specialist candidate?
A short case based on the actual business: propose a one-month campaign for a product, with target audience, channels, budget allocation, sample ad copy, and the metrics that would define success. It shows whether the candidate thinks from objectives to actions and can write, which interviews alone rarely reveal.
How much does it cost to post marketing specialist jobs on Saplic?
Nothing. Posting the job is free and no credit card is required. The recruiting system for organizing the people who apply is free too.