Strategic Marketing Head (Casino)

RESPONSIBILITIES:

• Plan, develop, and execute integrated marketing and promotional strategies for the Casino Resort 

and Hotel.

• Ensure departmental goals and budget targets are achieved.

• Analyze, evaluate, and optimize promotional strategies to maximize ROI.

• Develop gaming promotions, events, tournaments, and loyalty campaigns.

• Drive revenue growth, increase sales, and strengthen customer retention programs.

• Create and communicate strong brand messaging to enhance brand awareness and perception.

• Lead creative and branding initiatives and PR campaigns aligned with the resort’s luxury 

positioning.

• Coordinate the distribution of marketing materials and campaign assets to internal teams.

• Work closely with department heads on budgets, contracts, creative direction, media buying, and 

campaign execution.

• Oversee digital marketing, social media, advertising, and external agency partnerships.

• Ensure all promotional activities comply with applicable gaming regulations.

QUALIFICATIONS:

• 5–10 years of casino marketing experience in the Philippines

• At least 5 years of managerial experience

• Strong leadership and team management skills

• Excellent communication and negotiation skills

• Experience in VIP marketing and customer relationship management

• Strong strategic, analytical, and decision-making skills

• Target-driven and able to work in a fast-paced environment

• Willing to work fully onsite in Boracay Island

Benefits:

• Government mandated benefits

• HMO upon regularization

• Paid leaves

• 13th-month pay

• Staff housing

• Staff meals

• Shuttle services

Work Schedule: 5 days a week - 9 hrs a day