Social Media Manager

Key Duties and Responsibilities1. Social Media Strategy

• Develop and implement the company's social media strategy aligned with business objectives.
• Create monthly, quarterly, and annual social media plans.
• Identify opportunities to increase brand visibility and audience growth.
• Monitor industry trends and competitor activities.

2. Content Planning and Production

• Develop monthly content calendars for all social media platforms.
• Plan, coordinate, and oversee photography and videography sessions.
• Produce engaging content including:
  • Short-form videos
  • Product photography
  • Lifestyle content
  • Educational content
  • Promotional campaigns
  • Customer testimonials
• Write compelling captions and calls-to-action.
• Ensure all content aligns with the company's brand guidelines.

3. Social Media Management

Manage the company's presence across platforms including:

• Facebook
• Instagram
• TikTok
• YouTube
• LinkedIn
• X (Twitter)

Responsibilities include:

• Publishing and scheduling content.
• Monitoring platform performance.
• Maintaining brand consistency.
• Optimizing posting schedules.
• Growing followers and engagement.

4. Community Management

• Respond promptly to comments, messages, and customer inquiries.
• Build and nurture online communities.
• Resolve customer complaints professionally or escalate where necessary.
• Encourage customer engagement and user-generated content.

5. Digital Advertising

• Plan and execute paid social media campaigns.
• Manage advertising budgets.
• Monitor campaign performance.
• Optimize campaigns to improve return on investment (ROI).
• Conduct A/B testing where appropriate.

6. Influencer & Partnership Management

• Identify and recruit influencers, affiliates, and brand ambassadors.
• Coordinate influencer campaigns.
• Track campaign performance.
• Maintain strong relationships with creators and partners.

7. Performance Monitoring & Reporting

Prepare daily, weekly, and monthly reports covering:

• Reach
• Impressions
• Engagement rate
• Follower growth
• Website traffic
• Lead generation
• Conversion rate
• Sales attributed to social media
• Return on advertising spend (ROAS)

Provide recommendations for continuous improvement based on performance data.

8. Cross-Functional Collaboration

Work closely with:

• Marketing Department
• Sales Team
• E-commerce Team
• Customer Service
• Graphic Designers
• Photographers and Videographers
• External Agencies and Influencers

9. Brand Reputation Management

• Monitor online conversations about the company.
• Protect and enhance the company's reputation.
• Ensure all communications reflect the company's values and professional standards.

Key Performance Indicators (KPIs)

• Follower growth
• Engagement rate
• Reach and impressions
• Video views and watch time
• Website traffic from social media
• Leads generated
• Sales generated through social media
• Return on ad spend (ROAS)
• Customer response time
• Content publishing consistency
• Campaign performance
• Audience growth

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Public Relations, Journalism, or a related field.
• Professional certification in Digital Marketing or Social Media Marketing is an added advantage.

Experience

• Minimum of three (3) years' experience managing social media for a brand or agency.
• Experience in paid social media advertising.
• Proven ability to grow social media communities and execute successful campaigns.
• Experience using analytics tools to evaluate and improve performance.

Skills and CompetenciesTechnical Skills

• Social media strategy and management
• Content creation and copywriting
• Photography and videography coordination
• Basic graphic design (Canva or Adobe Creative Suite)
• Video editing
• Social media advertising
• SEO fundamentals
• Analytics and reporting
• Budget management

Behavioural Competencies

• Creativity and innovation
• Strong communication skills
• Leadership and initiative
• Time management
• Project management
• Problem-solving
• Attention to detail
• Customer focus
• Teamwork and collaboration

Tools and Software

• Meta Business Suite
• TikTok Business Center
• Google Analytics
• Google Search Console
• Canva
• Adobe Creative Suite
• CapCut
• Microsoft Office
• Google Workspace
• Social media scheduling tools

Working Conditions

• Full-time position.
• May require occasional evening or weekend work during campaigns, events, or product launches.
• Participation in content shoots, exhibitions, activations, and promotional events as required.