• Develop and execute a comprehensive social media strategy aligned with the company's marketing and business objectives

• Create monthly and quarterly content calendars

• Identify opportunities to increase brand visibility and audience engagement

• Stay up-to-date with social media trends, platform updates, and best practices.

• Create, edit, and publish engaging content, including: Images and graphics, short-form videos (Reels, TikTok, Shorts), Promotional posts, Educational content, customer testimonials, behind-the-scenes content, company announcements
• Plan and execute social media campaigns to promote products, services, events, and brand initiatives
• Coordinate giveaways, contests, and influencer collaborations.
• Manage paid social media advertising campaigns where applicable.
• Monitor campaign performance and optimize for better results.

Requirements:

• Minimum qualification of a BSC
• 2 years of previous experience in a similar role