Senior Marketing Officer

Key Responsibilities

Corporate & B2B Business Development

• Identify, target, and acquire corporate clients, institutions, NGOs, schools, and industrial organizations
• Lead structured corporate sales presentations and negotiations
• Convert prospects into long-term corporate accounts for optical services (eye tests, corporate eyewear packages, screening programs)

Relationship Management

• Develop and maintain strong relationships with HR managers, procurement teams, and decision- makers in corporate organizations
• Manage key accounts to ensure repeat business and contract renewals
• Act as the primary liaison between corporate clients and internal service delivery teams

Field Execution & Market Activation

• Conduct regular field visits across assigned industrial, institutional, and corporate clusters
• Organize and execute corporate eye screening campaigns and outreach programs
• Represent the company at trade fairs, corporate events, and community engagements

Revenue Generation & Target Delivery

• Achieve clearly defined revenue targets tied to: Corporate acquisitions
• Corporate eye screening conversions
• Branch referral traffic from institutional clients
• Drive measurable contribution to branch-level sales performance

Market Intelligence & Growth Strategy

• Identify new market opportunities within assigned geographic zones
• Provide feedback on competitor activity and market trends
• Recommend strategies to improve conversion rates and corporate penetration

Internal Collaboration

• Work closely with optometrists, branch supervisors, and sales teams to ensure seamless service delivery to corporate clients
• Coordinate with operations to ensure corporate engagements are properly executed and followed through

Qualification & Requirements

• Bachelor’s degree in marketing, Business Administration, or related field.
• Master’s Degree is an advantage.
• Minimum of 5 years’ relevant experience in marketing, preferably in retail, healthcare, or optical industry.
• Strong understanding of digital marketing and branding.
• Experience in B2B marketing and corporate relationship management.
• Good understanding of customer engagement and sales support strategies.
• Proficiency in Microsoft Office Suite.
• Strong communication, presentation, and interpersonal skills.

Location: Accra

Salary: Attractive