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Sales Operations Officer - Agribusiness
📍 Nairobi 💼 On-site ⏰ Full Time 📋 Permanent Contract 🏷️ Sales
Minimum Experience
1 year
Application Deadline
📅 31/12/2026
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Job Description

Key Responsibilities:

Sales Operations Coordination

  • Coordinate and support daily sales operations across all regions.
  • Work closely with Area Sales Managers to ensure sales activities are planned and executed to company standards.
  • Track sales opportunities from lead generation through approval, installation, and payment.
  • Coordinate the preparation and management of sales worksheets, trackers, and operational records.
  • Ensure sales documentation is complete, accurate, and submitted on time.


Lead & CRM Management

  • Receive and manage inbound sales enquiries from telephone, website, referrals, and social media platforms.
  • Conduct initial customer engagement to qualify marketing-generated leads before assigning them to Sales Representatives.
  • Ensure all leads are accurately captured, updated, and managed within the CRM system.
  • Monitor lead response times, follow-up activities, and lead conversion performance.
  • Maintain high standards of CRM data quality and promote compliance with CRM processes across the sales team.


Partnership & Customer Coordination

  • Coordinate with financing and strategic partners to facilitate timely customer approvals.
  • Monitor approval status and ensure prompt communication of approvals, rejections, and outstanding requirements to the sales team.
  • Coordinate with Customer Support, Finance, and Operations to ensure a smooth customer journey from sale to installation.


Sales Performance & Reporting

  • Monitor sales team productivity, activity levels, and pipeline performance.
  • Prepare accurate daily, weekly, and monthly sales reports, dashboards, forecasts, and performance analysis.
  • Identify operational bottlenecks and recommend corrective actions to improve efficiency and sales performance.
  • Support management with accurate sales data for planning and decision-making.


Sales Enablement

  • Coordinate onboarding of new Sales Representatives, including orientation, systems access, and sales tools.
  • Organize sales training, refresher sessions, and product knowledge programs in collaboration with Area Sales Managers and other departments.
  • Manage the distribution and availability of sales collateral, price lists, product information, promotional materials, and sales tools to ensure field teams are adequately equipped.


Sales Process Improvement & Compliance

  • Conduct periodic audits of CRM records, sales documentation, lead management, and sales processes to ensure compliance with company standards.
  • Promote adherence to established sales procedures and operational policies.
  • Support implementation of process improvements, digital tools, and automation initiatives to improve sales efficiency and customer experience.
  • Maintain confidentiality and integrity of customer and sales information.


Qualifications & Experience:

Education

  • Bachelor's Degree in Business Administration, Agribusiness, Sales & Marketing, Commerce, Business Information Technology, or a related field.

Experience

  • Minimum of three (3) years' experience in Sales Operations, Sales Administration, Business Operations, Customer Support, or a similar role.
  • Experience supporting field sales teams and coordinating cross-functional sales activities.
  • Hands-on experience using CRM systems, Microsoft Excel, and sales reporting tools.
  • Experience in agriculture, renewable energy, financial services, or FMCG will be an added advantage.


Key Competencies

  • Strong organizational and coordination skills.
  • Excellent administrative and documentation skills.
  • Strong analytical and reporting capability.
  • Excellent communication and stakeholder management skills.
  • High attention to detail and accuracy.
  • Ability to manage multiple priorities and work under tight deadlines.
  • Strong proficiency in Microsoft Office and CRM systems.
  • Proactive, solution-oriented, and customer-focused.
  • High integrity, accountability, and professionalism.


Key Performance Indicators (KPIs):

  • Achievement of lead response time targets.
  • CRM data accuracy and compliance.
  • Lead qualification and assignment turnaround time.
  • Sales pipeline accuracy and visibility.
  • Sales team productivity and process compliance.
  • Timeliness of customer financing approvals.
  • Accuracy and timeliness of sales reports.
  • Completion of onboarding and training programs.
  • Sales documentation accuracy and audit compliance.


HOW TO APPLY:

Qualified candidates are encouraged to apply by sharing their CV with the email subject line “Sales Operations Officer - Renewable Energy”


Applications will be reviewed on a rolling basis.


Please note: Only shortlisted candidates will be contacted.


Location
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About the Company
BRIDGE TALENT MANAGEMENT publishes its vacancies in Kenya through Saplic. Profile created automatically.