Key Responsibilities
1. Strategic Sales Planning & Business Development
Formulate and implement aggressive sales strategies to meet and exceed corporate financial goals.
Identify new business leads, distribution channels, and retail/B2B market opportunities.
Analyze market trends, competitor activity, and customer insights to refine sales tactics.
2. Team Leadership & Performance Management
Lead, mentor, and inspire the sales team to ensure operational excellence and target attainment.
Set clear performance goals, monitor KPI progression, and conduct regular sales evaluations.
Provide continuous coaching, field support, and professional development for sales reps.
3. Account Management & Stakeholder Relations
Build and sustain strategic relationships with major accounts, distributors, and corporate clients.
Drive client retention and ensure high satisfaction levels through prompt resolution and quality service.
Serve as an ambassador for the brand ethos: "Great Coffee. Stronger Together."
4. Financial & Operational Accountability
Prepare sales forecasts, revenue plans, and operational budgets for executive review.
Monitor sales pipelines, revenue tracking, and accounts receivable to ensure healthy cash flow.
Report routinely on team targets, market share growth, and departmental performance.
Minimum Qualifications & Skills
Education: Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or a related discipline.
Experience: Minimum of 5 years of direct management experience in sales (FMCG, food & beverage, or coffee industry preferred).
Core Competencies:
Proven leadership and people management capabilities ("Achieve. Lead. Inspire")
Strategic mindset with strong commercial acumen and financial planning capabilities.
Demonstrated track record of achieving set targets and first-time organizational milestones.
Excellent negotiation, communication, and key account management skills.