Digital Marketing Strategy

• Develop and execute digital marketing campaigns aligned with the company's sales and marketing objectives.
• Create monthly and quarterly digital marketing plans.
• Identify new digital marketing opportunities to increase brand visibility and generate leads.
• Monitor competitors' digital marketing activities and recommend improvements.

2. Social Media Management

• Manage the company's social media accounts (Facebook, Instagram, LinkedIn, TikTok, X, and YouTube).
• Develop engaging content calendars.
• Create and publish high-quality property listings, project updates, videos, reels, testimonials, and promotional content.
• Respond promptly to comments, messages, and customer inquiries.

3. Website Management

• Update company website with available properties, projects, blogs, news, and company information.
• Ensure website content is current, accurate, and visually appealing.
• Improve website performance through Search Engine Optimization (SEO).
• Monitor website traffic and user engagement.

4. Content Creation

• Create compelling marketing content including:

Ø Property descriptions

Ø Blog articles

Ø Social media captions

Ø Email newsletters

Ø Marketing brochures

Ø Video scripts

• Coordinate photography, videography, drone footage, and virtual property tours.

5. Online Advertising

• Plan and manage paid advertising campaigns on:

Ø Google Ads

Ø Facebook Ads

Ø Instagram Ads

Ø LinkedIn Ads

• Optimize advertising budgets for maximum return on investment (ROI).
• Monitor campaign performance and adjust strategies accordingly.

6. Lead Generation & CRM Support

• Generate quality sales and rental leads through digital platforms.
• Track and manage leads using the company's CRM system.
• Coordinate with the sales team to ensure timely follow-up.
• Monitor lead conversion rates and recommend improvements.

8. Brand Management

• Ensure consistency of the company's brand across all digital channels.
• Promote the company's services, developments, and achievements.
• Support corporate branding initiatives and online reputation management.

9. Analytics & Reporting

• Monitor key digital marketing metrics including:

Ø Website traffic

Ø Lead generation

Ø Social media engagement

Ø Conversion rates

Ø Cost per lead

Ø Return on advertising spend

• Prepare weekly and monthly performance reports.
• Recommend improvements based on campaign analytics.

10. Market Research

• Conduct market research on customer trends, competitor activities, and emerging digital marketing tools.
• Recommend innovative strategies to improve online visibility and customer engagement.