Online Branding Team Lead

• Lead and supervise the social media team to deliver high-quality content and campaigns.
• Develop and implement comprehensive social media strategies aligned with business objectives.
• Manage brand voice, tone, and consistency across all digital platforms.
• Drive audience growth, engagement, and conversion through innovative campaigns.
• Analyse performance metrics and provide actionable insights to improve results.
• Oversee content calendars, paid campaigns, influencer collaborations, and community management.
• Monitor trends, competitor activity, and emerging platforms to maintain brand relevance.
• Collaborate with marketing, design, content, and product teams to ensure cohesive branding.

Requirements:

• Minimum of 3–5 years of proven experience managing social media and an active member of the online branding team for well-known brands such as Mtn, UBA, Tecno, Infinix, etc.
• Minimum of an HND or equivalent qualification in marketing, communications, business administration, or a related field.
• Demonstrable track record of growing brand visibility, engagement, and revenue impact.
• Strong leadership and team management experience.
• Proficiency in social media management tools and analytics platforms.
• Excellent written and verbal communication skills.
• Strong understanding of content strategy, paid advertising, SEO fundamentals, and digital trends.
• Ability to interpret analytics and translate data into strategic decisions.
• Highly organised, proactive, and results-oriented.

Preferred Qualifications:

• Experience in betting/sport/tech/fast-paced digital industries.
• Knowledge of performance marketing and conversion optimization.
• Experience managing brand reputation and crisis communication online.

What We Offer:

• Competitive compensation package, such as HMO, paid sick leave, KPI bonus, and pension
• Opportunity to lead a dynamic and creative team.
• Growth-driven and conducive work environment.
• Platform to shape and scale a growing brand’s digital presence.