Responsibilities:

• Develop and implement comprehensive marketing strategies to promote the mobile application

• Create user acquisition plans aligned with business objectives and growth targets

• Conduct market research to identify customer needs, market trends, and competitor activities

• Define target audience segments and develop customer personas

• Prepare marketing calendars and campaign roadmaps

• Plan and execute paid advertising campaigns across platforms such as: Google Ads, Meta (Facebook & Instagram), TikTok Ads, Apple Search Ads, LinkedIn Ads (where applicable)
  

• Optimize campaigns to maximize app installs and minimize cost per acquisition (CPA)

• Manage marketing budgets effectively to achieve the highest return on investment (ROI)

• Identify and leverage new user acquisition channels

• Develop onboarding campaigns for new users

• Create retention strategies to increase daily and monthly active users

• Execute push notification and in-app messaging campaigns

• Implement customer loyalty and referral initiatives

• Reduce user churn through engagement and reactivation campaigns.

Requirements:

• Minimum qualification of a BSC
• 2 years of previous experience in a similar role