OBJECTIVE:
Create and produce high-performing organic content across all social platforms (TikTok, Instagram, Facebook, and emerging channels) for our brands — driving measurable growth in organic views, engagement rate, and brand reach.
The right person is passionate about being on camera, obsessed with what makes content go viral, and understands how people behave when they scroll past a content or watch a video. They create, they post, they test, they iterate, they learn — and they love doing it.
RESPONSIBILITIES:
- Content Creation & Production
- Create engaging content daily across all platforms, including videos, carousels, stories, and static posts — aligned with brand messaging.
- Own the full content production process end-to-end: scripting, video shooting, designing, copywriting, and editing — independently and to a polished standard.- Show face and be the on-camera talent for content.
- Develop hooks, captions, and content angles designed to increase views, engagement and conversions.
- Ensure all content aligns with our brands' positioning, tone of voice, and compliance guidelines across English and Malay.
- Social Media Execution & Community
- Publish and schedule content across all brand social accounts, maintaining the content calendar.
- Support product launches, promotions, and marketing campaigns through organic social content.
- Manage community interactions: respond to comments and DMs, and build relationships with the online audience.
- Track competitor content and platform trends, and flag opportunities to the team.
- Report weekly on reach, engagement, follower growth, and top-performing content.
- Support Direct Leader in Ad-hoc Tasks and Departmental Needs
- Assist the direct leader in content planning, execution, and optimisation initiatives.
- Take on ad-hoc tasks across marketing channels as business needs evolve.
- Contribute to team initiatives across Airda brands as scope expands.
DO NOT APPLY if you have never personally filmed and edited your own content. This role requires someone who can shoot, cut, and post independently. If your experience is limited to scheduling posts written and produced by someone else, or purely community management, this is not the right fit.