Marketing and Growth Executive

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Increase brand awareness across digital platforms.
• Strengthen the company's positioning within the luxury travel market.
• Identify new opportunities for customer acquisition and business growth.

• Create and manage monthly content calendars.
• Develop engaging content for Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms.
• Design, edit, and publish reels, videos, stories, carousels, graphics, and promotional materials.
• Write compelling captions, advertising copy, and campaign messaging.
• Maintain consistent brand identity and messaging across all channels.

• Research luxury hotels, resorts, destinations, airlines, cruises, and travel experiences.
• Monitor travel industry trends and customer preferences.
• Conduct competitor analysis and identify market opportunities.
• Recommend new travel packages, promotions, and marketing initiatives.

• Develop and execute lead generation campaigns.
• Build and optimize marketing funnels using social media, email marketing, and WhatsApp.
• Generate qualified travel inquiries and nurture prospects through the customer journey.
• Collaborate with the sales team to improve conversion rates.

• Plan, launch, monitor, and optimize Meta advertising campaigns.
• Manage advertising budgets efficiently.
• Conduct audience testing and campaign performance analysis.
• Improve campaign effectiveness and return on investment.

• Identify and engage relevant influencers, creators, and strategic partners.
• Coordinate collaborations and promotional campaigns.
• Develop partnership opportunities that support business growth.

• Monitor and report on key marketing metrics.
• Prepare weekly and monthly performance reports.
• Provide recommendations for continuous improvement.

• Proven experience in digital marketing, social media marketing, or growth marketing.
• Experience managing Meta advertising campaigns.
• Strong content creation and copywriting skills.
• Proficiency in Canva, CapCut, and related marketing tools.
• Strong analytical and problem-solving skills.
• Experience in the travel, tourism, hospitality, or luxury industry is an advantage.
• Ability to work independently and take ownership of growth initiatives.

• Qualified travel inquiries generated monthly.
• Cost per lead.
• Social media growth and engagement.
• Website traffic and conversion metrics.
• Return on advertising spend.
• Lead-to-booking conversion support.
• Brand awareness growth.

Location: Lagos (Hybrid/Remote)