We are looking for a motivated Performance Marketing Intern to gain hands-on experience managing and optimizing paid advertising campaigns across various social media platforms. In this learning-focused role, you will assist the performance team in driving Return on Investment (ROI) and supporting campaign goals from awareness down to conversion. Beyond assisting with technical campaign setup, including budget tracking, targeting, and daily performance monitoring, you will also contribute by generating essential visual ad assets (both static graphics and short video edits) for performance testing. Your passion for digital ads, combined with a balance of analytical curiosity and visual execution, will help drive client campaign success.
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Job Overview
Department: Social Media Team
Job Type: Internship
Job Mode: Hybrid (12 days monthly in office)
Working Days: Monday to Friday, excluding public holidays
Working Hours: 10:00 AM to 7:00 PM
Working Location (if required to be in office): Cheras Business Centre, Kuala Lumpur
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Key Responsibilities
- Assist in setting up, launching, and managing paid social media campaigns across platforms (Meta, TikTok, etc.).
- Participate in campaign strategy sessions, contributing fresh ideas for ad concepts, creative angles, and targeting approaches.
- Help prepare ad strategies, performance slides, and data insights for client presentations and reviews.
- Assist in daily monitoring of ad performance metrics, learning how to execute optimizations in targeting, bidding, and budget pacing.
- Help gather campaign metrics and draft weekly/monthly performance reports to track conversion metrics and extract actionable insights.
- Conduct competitor and market research to identify ad creative trends, hooks, and industry best practices.
- Assist in designing and adapting visual ad creatives (static graphics and simple video edits) optimized for performance testing and conversion.
- Help write conversion-focused ad copy tailored to specific target audiences and campaign goals.
- Work closely with senior team members to understand client KPIs and assist in carrying out project deliverables smoothly.
- Support team communication regarding campaign progress, assisting in keeping account performance records organized and up to date.