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Job Description
Responsibilities:
Sales & Market Expansion:
- Drive retail sales by generating and fulfilling orders across assigned territories.
- Identify, recruit, and onboard new retail outlets to expand Lafarge’s market footprint.
- Convert retailers from competing brands to increase market share.
Territory Coverage & Execution:
- Ensure 100% coverage of all assigned retail outlets through consistent and structured route planning.
- Follow up and close leads from field teams (TAEs), prioritizing proximity and conversion efficiency.
Market Execution Excellence:
- Ensure continuous availability of Lafarge products across all retail outlets.
- Execute best-in-class merchandising standards, ensuring optimal product visibility, display, and positioning.
Operational Effectiveness: Support field operations and deliver on assigned tasks in line with business objectives and performance standards.
Requirements:
- Minimum of an OND in any discipline (FMCG or building materials experience is an advantage).
- 1–3 years of experience in sales, retail execution, or field operations.
- Strong understanding of local market terrain within assigned locations.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work in a target-driven, fast-paced environment.
- High level of discipline, accountability, and professionalism.
Key Performance Indicators (KPIs):
- Sales Target Achievement
- Retail Coverage (100% outlet visitation)
- New Outlet Acquisition & Competitive Conversions
- Product Availability & Visibility Compliance
- Lead Conversion Efficiency
Why Join Us: You will be part of a globally recognized brand committed to innovation, sustainability, and excellence in building solutions. This role offers hands-on market experience, structured career growth, and the opportunity to contribute to impactful infrastructure development across Nigeria
About the Company
ABELINIS LTD publishes its vacancies in Nigeria through Saplic. Profile created automatically.