Field Marketer

Job Title: Field Marketer- Diffuser

Department: Sales

Reports To: Business Development Manager/Snr Business Ops and Partnership Manager

Employment Type: Full-Time(Onsite)

Location: VI, Lagos, Nigeria

Job Overview

The Diffuser Marketer is responsible for promoting and selling Seinde Signature Limited's fragrance diffusers and related scenting solutions to individual customers, corporate clients, hospitality businesses, offices, retail outlets, and other prospective customers.

The role focuses on generating sales, identifying new business opportunities, building strong customer relationships, expanding the customer base, and achieving assigned sales targets. The Diffuser Marketer is expected to represent the organisation professionally, communicate the value of its fragrance products effectively, and contribute to revenue growth and market expansion.

Key Responsibilities

A. Sales and Revenue Generation

• Promote and sell the organisation's diffuser products and related fragrance solutions to prospective and existing customers.
• Achieve assigned daily, weekly, and monthly sales targets.
• Identify opportunities to increase product sales and grow revenue across assigned customer segments.
• Generate leads through direct marketing, referrals, networking, field visits, telephone calls, social media, and other approved channels.
• Prepare and deliver product presentations to prospective customers.
• Explain product features, fragrance options, usage instructions, benefits, and applicable pricing.
• Follow up on leads, quotations, and customer enquiries to convert opportunities into sales.
• Identify opportunities for repeat purchases, product upgrades, and complementary fragrance products.
• Maintain an active sales pipeline and ensure timely follow-up on qualified prospects.

B. Business Development and Market Expansion

• Identify and develop business opportunities within the hospitality, real estate, corporate office, retail, wellness, and other relevant sectors.
• Prospect hotels, restaurants, serviced apartments, offices, event venues, spas, and other businesses that may require fragrance diffusers or scenting solutions.
• Conduct market visits and research to identify prospective customers, emerging trends, and sales opportunities.
• Develop and maintain a database of potential corporate and individual customers.
• Identify opportunities for bulk sales, recurring supply arrangements, corporate gifting, and commercial scenting solutions.
• Support the development of sales strategies and promotional initiatives to increase market penetration.
• Recommend new customer segments, distribution opportunities, and product positioning strategies.

C. Customer Relationship Management

• Build and maintain strong relationships with existing and prospective customers.
• Understand customer needs and recommend suitable diffuser products or scenting solutions.
• Respond promptly to customer enquiries through approved communication channels.
• Maintain regular contact with customers to encourage repeat purchases and long-term business relationships.
• Follow up after sales to confirm customer satisfaction and address product-related concerns.
• Handle routine customer complaints professionally and escalate technical, quality, or commercial issues to the appropriate team.
• Maintain accurate customer records, sales history, preferences, and follow-up activities.
• Protect customer information and maintain professional communication at all times.

D. Product Demonstration and Brand Representation

• Conduct product demonstrations to explain the operation, fragrance performance, and benefits of diffuser products.
• Educate customers on product selection, usage, care, and maintenance in line with approved product guidance.
• Explain the differences between available fragrance options, diffuser models, capacities, and other relevant product specifications.
• Ensure all product information communicated to customers is accurate and consistent with approved company information.
• Represent Seinde Signature professionally during client meetings, presentations, exhibitions, activations, and other sales activities.
• Maintain a strong understanding of the organisation's product portfolio, brand positioning, and luxury customer experience standards.
• Support promotional campaigns, product launches, and sales events as assigned.

E. Corporate Sales and Client Acquisition

• Identify and pursue corporate sales opportunities with organisations requiring fragrance products or commercial scenting solutions.
• Schedule meetings with procurement teams, facility managers, hospitality operators, business owners, and other relevant decision-makers.
• Prepare sales proposals, quotations, and product recommendations using approved pricing and commercial terms.
• Follow up on proposals and negotiate within authorised pricing and discount limits.
• Coordinate with relevant internal teams to ensure customer requirements are clearly documented.
• Support the onboarding of new corporate customers and ensure agreed deliverables are communicated to the responsible teams.
• Maintain a pipeline of prospective corporate accounts and report progress against conversion targets.

F. Sales Administration and Reporting

• Maintain accurate records of leads, customer contacts, sales activities, quotations, orders, and completed transactions.
• Submit daily, weekly, and monthly sales reports within established timelines.
• Track sales performance against assigned targets and explain material variances.
• Maintain updated records of customer follow-ups, outstanding quotations, pending orders, and prospective deals.
• Ensure all sales transactions are properly documented and processed through approved company procedures.
• Coordinate with Finance regarding customer payments, outstanding balances, and payment confirmation where required.
• Liaise with Inventory and Operations to confirm product availability and expected fulfilment timelines before making commitments to customers.
• Report market feedback, competitor activities, customer objections, and emerging sales opportunities to the reporting manager.

G. Order Fulfilment and Internal Coordination

• Coordinate with the relevant internal teams to ensure customer orders are accurately captured and processed.
• Confirm product availability before communicating delivery timelines to customers.
• Follow up on approved orders, dispatch arrangements, and delivery status.
• Communicate customer requirements, special instructions, and agreed delivery arrangements to the responsible teams.
• Monitor outstanding orders and promptly escalate delays or fulfilment issues.
• Support the resolution of sales-related issues affecting customer satisfaction.
• Ensure customers receive accurate information regarding product availability, payment terms, delivery arrangements, and applicable warranties or after-sales support.

H. Market Intelligence and Competitive Analysis

• Monitor market trends, customer preferences, competitor offerings, and prevailing sales practices within the fragrance and scenting market.
• Gather feedback on product pricing, fragrance preferences, packaging, and customer expectations.
• Identify potential threats to sales performance and recommend appropriate responses.
• Provide insights on new markets, prospective customer segments, and product opportunities.
• Submit relevant market intelligence to support management's sales and business development decisions.

I. Compliance and Professional Conduct

• Adhere to approved sales policies, pricing structures, discount limits, and customer engagement procedures.
• Ensure all customer commitments are within the scope of approved company policies and delegated authority.
• Maintain confidentiality of customer information, pricing, sales strategies, and other proprietary business information.
• Ensure sales activities and customer communications align with the organisation's brand standards and values.
• Avoid making unapproved product performance claims or commitments regarding technical installation, maintenance, or service delivery.
• Maintain professional conduct during client visits, business meetings, promotional events, and other work-related activities.
• Perform other reasonable sales and business development duties assigned by the reporting manager.

Key Performance Indicators (KPIs)

The Diffuser Marketer's performance shall be assessed using measurable indicators, including:

• Sales Target Achievement: Percentage of assigned monthly and quarterly sales targets achieved.
• Revenue Generation: Total sales revenue generated within the assigned period.
• New Customer Acquisition: Number of qualified new customers acquired and converted.
• Lead Conversion Rate: Percentage of qualified sales leads converted into completed sales.
• Corporate Account Development: Number and value of new corporate accounts secured.
• Repeat Purchase Rate: Percentage of existing customers who make repeat purchases within the measurement period.
• Sales Pipeline Management: Number and value of qualified opportunities maintained and progressed.
• Customer Satisfaction: Customer feedback, complaint resolution, and quality of post-sales engagement.
• Sales Reporting Compliance: Accuracy and timely submission of sales reports and customer records.
• Collection Support: Timely follow-up on outstanding customer payments in coordination with Finance.
• Market Expansion: Number of new prospects, business segments, or sales channels developed.
• Sales Process Compliance: Adherence to approved pricing, documentation, and transaction procedures.

Specific targets shall be established by the reporting manager in line with the organisation's sales strategy, product pricing, and business objectives.

Qualifications and Experience

• Minimum of an OND, HND, or Bachelor's degree in Marketing, Business Administration, Sales, Communications, or a related discipline.
• A minimum of 3 years of experience in sales, marketing, business development, or customer relationship management.
• Experience in fragrance, luxury retail, home fragrance, hospitality supplies, interior products, or related industries is an advantage.
• Demonstrable experience in customer acquisition, lead generation, sales presentations, and sales target delivery.
• Experience in corporate sales or business-to-business (B2B) sales is an added advantage.
• Basic proficiency in Microsoft Office applications and sales reporting tools.
• Familiarity with customer relationship management (CRM) systems is an advantage.

Employee Benefits and Compensation

• Health Maintenance Organisation (HMO): Eligible employees will be enrolled in the organisation's approved HMO scheme in accordance with the company's benefits policy and applicable eligibility requirements.
• Sales Commission: The Diffuser Marketer will be eligible for sales commission based on the achievement of assigned sales targets, subject to the organisation's approved sales commission structure, performance criteria, and payment terms.

Required Skills and Competencies

• Strong selling, negotiation, and persuasion skills.
• Excellent verbal and written communication skills.
• Strong prospecting, networking, and lead-generation abilities.
• Customer-focused approach with a commitment to exceptional service.
• Confidence in conducting product demonstrations and sales presentations.
• Strong relationship management and interpersonal skills.
• Commercial awareness and understanding of sales targets.
• Good numerical, reporting, and record-keeping skills.
• Self-motivation, resilience, and a results-oriented mindset.
• Strong organisational skills and ability to manage multiple prospects.
• Professional appearance and conduct consistent with a luxury fragrance brand.
• Integrity, accountability, and respect for company policies.