ACADEMIC QUALIFICATIONS Minimum KCSE Certificate Certificate or Diploma in Digital Marketing, Marketing, Communication, Media Studies, ICT, Public Relations, or a related field Professional training/certification in Digital Marketing or Social Media Management is highly preferred STRONG DIGITAL MARKETING SKILLS – ESSENTIAL Facebook & Instagram Marketing TikTok Marketing WhatsApp Business Marketing YouTube Marketing Google Business Profile Social media advertising & paid campaigns Lead generation & online student recruitment Analytics, audience targeting & engagement Digital marketing strategy Managing online enquiries and converting leads into students SOCIAL MEDIA MANAGEMENT – ESSENTIAL Manage the college social media pages professionally Create a daily/weekly content calendar Create engaging posts, reels, stories & short videos Write attractive captions and marketing messages Respond promptly to comments, messages & enquiries Grow the college’s social media following organically Use relevant trends to promote college courses Track engagement, reach, views, followers & enquiries Prepare regular social media performance reports