Digital Marketer

Key Responsibilities

• Plan, create, and manage engaging content that is photography, short-form video, graphics, and captions that showcases the company's products

• Develop and execute digital marketing campaigns across social media platforms (Instagram, Facebook, LinkedIn, TikTok), email, and the company website to grow brand visibility and generate quality leads.

• Maintain and update the company website, ensuring product pages, project galleries, and blog content remain current, on-brand, and optimized for search engines (SEO).

• Capture photos and videos on-site at showrooms, project installations, and product launches, and maintain a well-organized digital asset library.

• Monitor and grow social media engagement, responding to comments, messages, and customer inquiries in a timely and professional manner.

• Support search engine marketing (SEM) and paid social media campaigns, tracking key performance indicators to measure and improve results.

• Conduct market and competitor research within the interiors, construction, and finishing materials industry to identify trends and opportunities.

• Coordinate with the sales and technical teams to ensure marketing content accurately reflects product specifications, applications, and design use-cases.

• Assist in producing brochures, company profiles, price lists, and other marketing collateral for clients.

• Generate regular reports on digital marketing activities and campaign performance, with recommendations for improvement.

• Support the planning and execution of promotional events, product launches, and trade exhibitions.

• Maintain brand consistency across all marketing materials and digital touchpoints.

Qualifications and Experience

• Diploma or Bachelor's Degree in Digital Marketing, Communications, Interior Design, Architecture, or a related field.

• At least 1–3 years' experience in a digital marketing, content creation, or social media role.

• Prior experience or strong working knowledge of interior design, architecture, construction, or building/finishing materials will be an added advantage.

• Experience working with B2B audiences such as architects, contractors, developers, and homeowners will be an added advantage.

• A portfolio of previous content or campaign work will be an added advantage.

Technical Skills Required

• Proficiency with content and design tools such as Canva, Adobe Photoshop, or similar.

• Basic photo and video editing skills, including for short-form content.

• Working knowledge of SEO, SEM, Google Ads, and social media management or analytics tools.

• Ability to manage and update website content (WordPress or similar platforms).

• Proficiency in Microsoft Office.

• Good understanding of interior design principles, spatial aesthetics, and visual storytelling.