Key Responsibilities

• Develop and own the overall content strategy, including content pillars, tone, visual identity, and long-term brand direction.

• Identify stories and content opportunities within day-to-day activities, conversations, meetings, and current affairs.

• Translate everyday business activity and moments into authentic, strategically aligned content.

• Personally shoot all photography and videography for planned and spontaneous content, without routinely relying on external crew.

• Plan and set up shoots independently, including locations, equipment, lighting, and audio.

• Edit all captured footage and images to a high standard, ensuring every final product reflects the intended tone and message.

• Manage content planning, production, and publishing across TikTok, Instagram, X, and YouTube.

• Build and maintain a rolling content calendar aligned with key events, engagements, and priorities.

• Optimize content for each platform, including hooks, titles, keywords, thumbnails, and formats suited to native audience behaviour.

• Monitor performance and analytics, using data to continuously refine creative approach and platform strategy.

• Act as a hands-on creative partner, comfortable pushing back, proposing stronger angles, and protecting consistency and craft across all output.

• Maintain the highest standards of discretion, judgment, and professionalism when handling sensitive or confidential material.

• Bring in specialist freelance support only on the rare occasion a production genuinely requires it.

• Maintain an organized, well-labelled archive of raw footage, photography, and finished assets for future use.

• Stay ahead of platform updates, cultural trends, and digital storytelling formats, adapting strategy proactively rather than reactively.

• Prepare short recaps or reports tracking growth, audience sentiment, and content performance over time.

• Ensure brand consistency across all touchpoints, including captions, visual style, and tone of voice.

• Anticipate and flag any reputational or sensitivity risks in content before it is published.

Qualifications

• Bachelor's degree in Communications, Journalism, Film, Media Studies, Marketing, or a related field.

• Minimum of 5 years' experience in content creation, video production, or creative direction, ideally supporting a personal or corporate brand.

• Demonstrable portfolio or showreel showing clear examples of audience growth driven by storytelling rather than volume or trend-chasing.

• Strong hands-on proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or CapCut.

• Proven hands-on experience personally shooting and directing content, including camera operation, lighting, and audio setup.

• Comfortable working in an environment that requires a high level of confidentiality, discretion, and professionalism.

• Background in documentary filmmaking, journalism, creative agencies, or corporate communications is an added advantage.