Key Responsibilities:

Creator Acquisition & Relationship Management

• Identify, engage, and onboard emerging and culturally relevant creators across multiple platforms in Malaysia and the region.
• Build and maintain strong, long-term relationships with creators, providing mentorship and guidance to help them grow their audience and content quality.
• Lead initiatives to enhance creator engagement, including anniversary gifting, community events, workshops, and other creator-focused programs.
  

Campaign Strategy & Execution

• Lead end-to-end campaign planning and execution with creators, including concept development, content review, and approvals.
• Negotiate rates, contracts, and campaign deliverables to ensure smooth collaboration between creators and brands.
• Collaborate with internal teams (marketing, client services, analytics) to ensure seamless execution of creator-related projects.
  

Performance Analysis & Insights

• Track, analyze, and report on campaign performance and creator metrics, providing actionable insights to optimize strategies.
• Drive data-informed recommendations to improve campaign outcomes, creator engagement, and overall program effectiveness.
• Maintain and update creator management systems and databases for accurate reporting and forecasting.
  

Leadership & Cross-Functional Collaboration

• Mentor and support junior team members, guiding them in campaign management, creator engagement, and analytics.
• Act as a point of escalation for complex creator or campaign issues, providing strategic solutions and stakeholder updates.
• Collaborate with cross-functional teams to align creator strategies with overall business goals.