DEPARTMENT: MARKETING SITE LOCATION: KENYA
Job Purpose: Support the Category and Brand Manager- Personal Care to develop and execute on the brand plans in line with the regional and OU brand strategies
Reports to: Category & Brand Manager
Significant Relationships (Internal & external) • Marketing Team • Cross-functional teams from Finance, Commercial, Supply Chain,NPD, Consumer Insight, Digital • Local Service providers including Advertising Agencies
Key Accountabilities • Implement brand strategy in trade to grow and sustain brand performance
and profitability. • Agency Management for effective execution of all brand related campaigns including Digital & BTL • Monitor, control, and report brand performance through key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls. • Support the management of the New Product Development process for the brand Kenya and Uganda • Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business Unit. • Support the development & execution of approved brand Media & Consumer plan within guidelines. • Support Product Life Cycle Management including demand forecasting and minimising residuals. • Support brand operations and administrative processes to ensure proper documentation and institutional memory
Qualification, Experience & Competencies Qualifications Experience • Bachelor’s degree • 3-4 years demonstrated experience in Brand, shopper & trade Activations • Strong data analytical skills
Capabilities/Technical skills Consumer Champion • Insight generation (Developing) • Communication (Developing) • Digital (Developed)
Brand Champion • Brand propositions (introduction) • Strategy (Developing) • Campaign execution (Proven) • Agency relationship management (proven strength)
Profit and Growth Champion • Commercial delivery (Developing) • RTM (Developing)
Innovation Champion • Innovation (introduction) • NPD and PLM (Introduction)
Business Leader • Personal leadership (Proven strength) • Personal drive (Proven strength)
Required Behavioural Competences: ➢ Lead Self – All the time ➢ Lead others – able to lead agency and field sales agents to derive necessary results. Energetic & Striving- always Puts in needed effort to generate needed result.

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