Social Media Manager

Key Responsibilities
1. Social Media Management

• Manage the company's social media accounts, including Facebook, Instagram, TikTok, YouTube, and LinkedIn (where applicable).
• Develop and implement a monthly content calendar.
• Schedule and publish content consistently across all platforms.
• Monitor audience engagement by responding to comments, messages, and inquiries in a timely manner.
• Track social media performance and prepare basic monthly reports with insights and recommendations.

2. Long-Form Video Content

• Edit and publish 3–5 YouTube videos per week, each approximately 7–8 minutes long.
• Optimize videos with engaging titles, thumbnails, descriptions, and relevant keywords.
• Ensure all content aligns with the company's branding and communication style.

3. Short-Form Video Content

• Edit 7–14 short-form videos (Reels/Shorts) per week.
• Publish 1–2 reels daily across Facebook, Instagram, and TikTok.
• Repurpose long-form content into engaging short-form videos.
• Stay up to date with social media trends, audio, and editing styles to maximize engagement.

4. Graphic Design

• Design engaging graphics and still images for social media platforms.
• Create promotional banners, posters, infographics, and marketing materials.
• Design visual content for the company website and digital campaigns.
• Maintain consistent branding across all visual assets.

5. Content Planning & Brand Growth

• Brainstorm creative campaign ideas and content concepts.
• Research industry trends and competitor activities.
• Collaborate with internal teams to produce relevant and engaging content.
• Support marketing campaigns and brand awareness initiatives.

Qualifications

• Minimum Diploma in Marketing, Communications, Digital Marketing, Graphic Design, Journalism, Media Studies, or a related field.
• Entry-level experience (0–2 years) in social media management, content creation, or digital marketing.
• A portfolio of social media content, graphics, or video editing work is an added advantage.

Skills & Competencies

• Proficiency in video editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar tools.
• Knowledge of graphic design tools such as Canva, Adobe Photoshop, or Illustrator.
• Strong understanding of Facebook, Instagram, TikTok, and YouTube best practices.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Basic knowledge of social media analytics and reporting.
• Self-motivated, organized, and eager to learn.