General Purpose Our client, a leading player in the FMCG food industry, is seeking to recruit an experienced, results-driven, and commercially focused Sales Team Leader – Modern Trade to drive sales growth across the Nairobi Region. The successful candidate will be responsible for expanding market share, strengthening key retail partnerships, leading modern trade sales initiatives, and delivering exceptional customer service while consistently achieving ambitious sales targets.
Location: Nairobi Region| Gross Salary: Ksh. 60,000 – Ksh. 70,000 + Attractive Commissions
Duties & Responsibilities • Drive sales growth across supermarkets, hypermarkets, and other modern trade outlets. • Develop and implement effective sales strategies to achieve monthly, quarterly, and annual sales targets. • Identify new business opportunities and negotiate product listings to increase market penetration and revenue. • Manage and strengthen relationships with key modern trade customers and retail chains. • Monitor competitor activities, pricing, promotions, and market trends and recommend appropriate strategies. • Respond to customer inquiries, complaints, and escalations professionally and promptly. • Ensure excellent customer service and consistently high levels of customer satisfaction. • Develop long-term customer partnerships through value-driven engagement. • Plan and execute in-store promotions, product activations, and trade marketing initiatives. • Ensure optimal product visibility, availability, and compliance with merchandising standards. • Collaborate with the Marketing Team to implement modern trade campaigns and promotional activities. • Evaluate promotional performance and recommend improvements to maximize return on investment. • Prepare accurate sales reports, forecasts, and regular performance updates. • Monitor sales KPIs and implement corrective actions where necessary. • Provide management with timely market intelligence, competitor insights, and customer feedback. • Work closely with Supply Chain, Marketing, and Finance teams to ensure seamless execution of customer orders and business operations. • Share market insights and contribute to the achievement of overall business objectives.
Requirements & Qualifications • Diploma or Degree in Business, Sales, Marketing, or a related discipline. • Minimum 5 years’ experience in a similar sales role, preferably within the FMCG sector. • Proven experience managing large retail chains, supermarkets, and key modern trade accounts. • Strong understanding of modern trade sales, trade marketing, merchandising, and promotional strategies. • Strong communication, negotiation, presentation, and relationship management skills.
How to Apply Qualified candidates are requested to apply by sending their CV only to recruitment@africanlaboursolutions.co.ke quoting the Job Title on the email subject “Sales Team Leader – Modern Trade” by Aug 30th 2026

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