Responsibilities:

Revenue Growth Strategy:

• Develop and implement annual and quarterly revenue growth strategies across land sales, housing projects, mortgages, partnerships, and value-added services that align with the company's business objectives.
• Recommend innovative commercial initiatives to increase profitability.
• Conduct feasibility studies for new products, services, and business models.
• Develop expansion strategies for new markets and customer segments.

Commercial Performance Analysis:

• Analyse sales performance across all estates and business units.
• Monitor global real estate revenue trends and identify growth opportunities within the real estate sector.
• Evaluate product performance and customer buying behaviour and make recommendations to the Commercial Performance team.
• Prepare commercial insights and recommendations for management.
• Identify factors affecting revenue growth and recommend corrective actions.

Pricing & Profitability Strategy:

• Review pricing structures for our products and services.
• Conduct competitor pricing analysis.
• Recommend pricing adjustments to improve market competitiveness and profitability.
• Analyse discounts, promotions, and incentive structures to ensure positive returns.
• Monitor gross profit margins across all product lines.

Customer & Market Intelligence:

• Conduct market research and competitive analysis.
• Analyse customer demographics, purchasing patterns, and investment behaviour.
• Identify emerging market trends and customer needs.
• Recommend new products and services based on market demand.
• Develop customer segmentation strategies.

Sales & Marketing Alignment:

• Work closely with the senior brand & marketing lead to ensure marketing campaigns generate high-quality leads.
• Partner with the Sales Performance & Operations Manager to improve conversion rates.
• Recommend strategies to reduce lead conversion leakage.
• Improve customer acquisition efficiency.
• Evaluate campaign effectiveness from a revenue perspective.

CRM & Customer Journey Optimisation:

• Analyse customer journeys from enquiry to post-sale.
• Identify conversion bottlenecks.
• Recommend CRM automation improvements.
• Improve customer retention strategies.
• Make strategies that will increase customer lifetime value (CLV).
• Develop referral and repeat purchase programmes.

Business Intelligence & Reporting:
Prepare detailed weekly and executive monthly reports on:

• Revenue performance
• Sales forecasts
• Market trends
• Customer insights
• Revenue opportunities
• Commercial risks
• Business performance dashboards
• Growth initiatives
• Strategic recommendations

Cross-Functional Collaboration:

• Collaborate with the sales team, marketing team, CRM team, operations, technology, construction and customer service to ensure all commercial initiatives support the company's revenue growth objectives.

Strategic Projects:
Lead or support strategic initiatives, including:

• New product launches
• Estate launch strategies
• Revenue diversification projects
• Partnership development
• Customer loyalty programmes
• Digital transformation initiatives
• Commercial process improvements

Requirements:

• Bachelor's degree in business administration, economics, marketing, finance, statistics, or a related discipline.
• A Master's Degree (MBA, MSc, or equivalent) - preferred
• Professional certifications in strategy, business analysis, data analytics, or commercial management are desirable.
• Minimum of 10 years of progressive experience in revenue management, commercial strategy, business development, strategic planning, sales operations, or management consulting.
• Proven track record of developing and implementing revenue growth strategies.
• Experience working with CRM platforms, business intelligence tools, and commercial dashboards.
• Strong understanding of real estate, financial modelling, customer analytics, and market research is an advantage.

Core Competencies:
Strategic Competencies:

• Revenue Strategy Development;
• Commercial Planning
• Business Growth Strategy
• Market Expansion
• Competitive Intelligence
• Pricing Strategy and Product Development

Analytical Competencies:

• Financial Analysis
• Revenue Forecasting
• Business Intelligence
• Data Analytics
• KPI Management
• Market Research and Customer Analytics

Commercial Competencies:

• Sales Strategy
• Marketing Strategy
• CRM Strategy and Customer Experience
• Profitability Analysis
• Negotiation and Partnership Development

Leadership Competencies:

• Strategic Thinking
• Problem Solving
• Innovation
• Decision Making
• Executive Presentation
• Stakeholder Management
• Cross-functional Collaboration

Key Deliverables:

• Monthly, Quarterly and Annual Revenue Growth Strategies
• Monthly and Quarterly Commercial Performance Review
• Monthly Executive Revenue Dashboard and Commercial Strategy Report
• Quarterly Pricing Strategy Report
• Quarterly Customer Insights Report
• Quarterly Market Intelligence Report
• Bi-annual Revenue Forecast
• Bi-annual Revenue Diversification Plan
• Monthly Sales & Marketing Alignment Report

Key Performance Indicators (KPIs):
Revenue Growth (Company Earnings):

• Monthly Revenue Growth – 20% Monthly growth
• Quarterly Revenue Growth – as combined on a monthly basis
• Annual Revenue Achievement (%)
• Revenue per Estate – 20% increase per Estate and across each of the Estate’s products

Profitability:
Profitability shall be measured in terms of:

• Gross Profit Margin
• Net Profit Contribution
• Average Deal Value
• Revenue per Customer
• Customer Lifetime Value (CLV)

Marketing Effectiveness:

• Marketing ROI
• Reduced Customer Acquisition Cost (CAC)
• Cost per Qualified Lead
• Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) Conversion

Strategic Growth:

• Number of New Revenue Streams Developed
• Revenue from New Products/Services
• Market Expansion Success Rate
• Commercial Projects Delivered on Time

Executive Reporting:

• Timely submission of weekly, monthly, and quarterly commercial reports and all necessary reports.
• Accuracy of revenue forecasts.
• Quality of strategic recommendations adopted by management.

Location: Ibeju-Lekki, Lagos