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Regional Sales Manager - Kisumu
📍 Kisumu 💼 On-site ⏰ Full Time 📋 Permanent Contract 🏷️ Sales
Minimum Experience
1 year
Application Deadline
📅 31/12/2026
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Job Description

ABOUT THE COMPANY

BURN is an eclectic group of designers, builders, and visionaries who are committed to making stoves that can transform lives and save forests. Our goal is not just to provide clean burning wood and charcoal stoves but to provide a range of super fuel efficient stoves for the 2 billion people who will inhabit sub Saharan Africa by 2050. Read below to find out a bit more about the members of the team.

JOB SUMMARY

Skills and ExperienceBachelor's degree in business, Sales, Marketing, or related field.Minimum 5 years field sales management experience.Experience managing distributed field teams in FMCG, PAYGO, energy, or telecom sectors.Experience managing multi-channel sales models.Strong commercial acumen and analytical skills.Proven ability to drive Sales, RE, and Usage performance.Strong people management and coaching capability.High execution discipline and accountability.Strong stakeholder management and communication skills.Experience managing stock integrity and field operations.Ability to work in high-pressure, fast-paced environments.Duties and ResponsibilitiesOwn and drive overall regional business performance across all assigned channels and clustersLead execution of the regional commercial strategy to support national business objectives and growth plans.Drive sustainable sales growth through strong field execution, agent productivity, and channel expansion.Manage regional profitability through efficient deployment of people, stock, operational resources and cost controls.Drive high-quality customer acquisition, onboarding quality, repayment efficiency (RE), customer usage, and retention outcomes.Ensure strong customer experience through proactive issue resolution, field support, and coordination with CX and Aftersales teams.Lead, coach, and performance-manage STLs, TLs, Clerks, Retention Representatives, and field sales agents within the region.Build and stabilize high-performing field teams through structured recruitment, onboarding, coaching, and capability development.Drive execution discipline across all regional teams through PJPs, structured reviews, reporting routines, and accountability mechanisms.Oversee all stock management and operational control processes within the region, including:Stock accountabilityDaily reconciliationsStock ageing managementRedistribution planningSAH monitoringLoss prevention controlsEnsure operational efficiency across stock points, field operations, installations, and customer support activities.Identify commercial opportunities, operational gaps, and performance risks within the region and implement corrective actions promptly.Ensure compliance with company operational policies, commercial processes, reporting standards, and governance requirements.Drive cross-functional collaboration with Commercial Operations, CX, Aftersales, Finance, Supply Chain, and other support teams to ensure smooth regional execution.Manage and escalate key business risks, including fraud, stock loss, customer quality issues, operational inefficiencies, and compliance gaps.Provide accurate business reporting, regional insights, performance analysis, and recovery plans to leadership.Continuously monitor regional performance trends and implement initiatives to improve productivity, execution quality, and operational effectiveness

REQUIRED SKILLS

Budgeting, financial planning, Market research, intelligence, Sales strategy, Business development, Sales performance tracking and reporting

REQUIRED EDUCATION

Bachelor's degree

Location
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About the Company
Burn publishes its vacancies in Kenya through Saplic. Profile created automatically.