Responsibilities

• Develop and execute product strategies, sales programs, pricing and positioning plans to drive product growth and profitability.
• Manage the full product lifecycle from product introduction to maturity and phase-out, with appropriate marketing and sales strategies.
• Conduct market research to understand customer needs, market trends, competitors and emerging opportunities.
• Develop and maintain product roadmaps based on customer needs, market opportunities and business priorities.
• Work closely with Sales, Marketing, Application Engineering, Service and other internal teams to support product launches and business growth.
• Manage relationships with principals and business partners, including market updates, customer feedback and joint business strategies.
• Monitor sales performance, market share, profitability and other KPIs, using data-driven insights to identify improvement opportunities.
• Support customer engagement through product presentations, demonstrations, workshops and technical/commercial discussions.
• Provide product and technical support to the sales team and ensure effective execution of agreed sales and marketing initiatives.
• Take full ownership of assigned product portfolios and proactively drive business development, customer satisfaction and continuous improvement.