Product Innovation & Development Executive

About Big Fat Smile Sdn Bhd

Big Fat Smile Sdn Bhd is a fast-growing Malaysian FMCG company behind innovative home care, car care and pet care brands. We are passionate about creating products that solve real consumer problems and deliver exceptional value.

We're looking for a Product Innovation & Development Executive who enjoys turning ideas into successful products. You'll work directly with the CEO, suppliers and internal teams to bring new products from concept to market.

What You'll Do

• Identify new product opportunities through market research and consumer insights.
• Research market trends, competitor products and emerging innovations.
• Coordinate end-to-end product development.
• Prepare product briefs, manage sampling, product revisions and pilot production.
• Source and evaluate manufacturers based on quality, cost and lead time.
• Develop product costing and evaluate commercial feasibility.
• Coordinate packaging development, artwork and product claims.
• Arrange product testing, benchmarking and regulatory compliance.
• Maintain product documentation including specifications, SDS and COA.
• Manage product launch timelines and coordinate with Marketing, Operations, Procurement, Sales and Finance to ensure successful launches.