Responsibilities:

Growth Marketing:

• Develop and execute growth marketing strategies to increase enquiries, leads and sales.
• Build, lead and motivate a results-driven marketing and sales team, fostering a high-performance culture focused on accountability, continuous improvement and achieving monthly revenue targets of NGN10 million and above.
• Create and manage marketing campaigns across multiple digital channels.
• Monitor campaign performance and optimise for maximum ROI.
• Identify new customer acquisition opportunities and growth channels.

Paid Advertising:

• Plan, launch and optimise paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn (where applicable), TikTok Ads (advantage)
• Manage advertising budgets effectively.
• Produce detailed campaign performance reports.

Content & Social Media Marketing:

• Develop monthly content calendars.
• Coordinate the creation of engaging graphics, videos and written content.
• Manage the company's social media platforms.
• Grow online communities and increase engagement.

Email Marketing & Marketing Automation:

• Build and manage email campaigns.
• Create automated customer journeys and lead nurturing sequences.
• Segment audiences for improved campaign performance.
• Monitor open rates, click-through rates and conversions.

Search Engine Optimisation (SEO):

• Develop and implement SEO strategies.
• Improve website rankings and organic traffic.
• Conduct keyword research and competitor analysis.
• Work with web developers to improve website performance and user experience.

Lead Management & CRM:

• Manage the complete customer journey from enquiry to conversion.
• Organise and maintain CRM systems.
• Track leads through the sales funnel.
• Improve lead response time and conversion rates.
• Produce weekly reports on leads, conversions and marketing performance.

Customer Experience:

• Ensure all marketing activities are customer-centric.
• Improve customer engagement and retention.
• Analyse customer feedback and implement improvements.

Analytics & Reporting:

• Measure KPIs across all marketing channels.
• Prepare weekly and monthly performance reports.
• Recommend improvements based on data and insights.

Requirements:

• A minimum of 3 years' experience in digital marketing, growth marketing or marketing management.
• A bachelor's degree in marketing, sales, business administration, communications or a related discipline is an advantage.
• Proven record of generating leads and increasing sales through digital marketing.
• Experience managing multiple marketing campaigns simultaneously.
• Strong practical experience in Paid Advertising (Meta Ads & Google Ads), Social Media Marketing, content marketing, Email Marketing, SEO, Lead Generation, CRM Systems, Marketing Automation, Analytics and Reporting
• Experience using some or most of the following WhatsApp Business, Google Sheets, Meta Business Suite, Google Forms, HubSpot CRM, Zoho CRM, Trello or Notion
• Experience with one or more of Canva, Mailchimp, Brevo, ActiveCampaign, ConvertKit, Zapier, Make (Integromat), Google Analytics, Google Search Console, WordPress, AI tools such as ChatGPT, Claude or Gemini will be an added advantage.
• Candidates with exceptional marketing experience and a proven track record will be considered regardless of their degree or field of study.

Personal Attributes:

• Growth-oriented and results-driven
• Customer-centric
• Highly organised
• Creative and analytical
• Data-driven
• Excellent communicator
• Self-motivated
• Able to work independently with minimal supervision
• Strong problem-solving skills
• Able to meet deadlines and manage multiple projects

Key Performance Indicators (KPIs):

• Number of qualified leads generated
• Cost per lead
• Conversion rate
• Return on advertising spend (ROAS)
• Website traffic growth
• Organic search rankings
• Social media engagement and growth
• Email campaign performance
• CRM accuracy and lead follow-up
• Revenue generated through marketing activities

What We Offer:

• Competitive salary (based on experience)
• Performance-based bonuses
• Career growth opportunities
• Opportunity to lead exciting marketing campaigns
• Supportive and innovative working environment
• Continuous learning and professional development
• Links to campaigns, portfolios or case studies demonstrating measurable marketing results (where available)

Remuneration: NGN 500,000 Monthly plus commission

Note: Only shortlisted candidates will be contacted.