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• Categories
• Black River
• Not disclosed
• Posted Aug 6, 2026
• Closing 06/09/2026
• Marketing / Sales
• Marketing Lead
• Loyalty Manager
• Brand Loyalty
• Marketing Specialist

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• Job Description
• Job Description

Duties and Responsibilities:

• Assist and execute
• the annual marketing strategy aligned with revenue and visitation targets

.

• Define and strengthen
• Casela’s brand positioning in both local and tourist markets

.

• Lead the planning and

execution of seasonal campaigns, peak periods, and key commercial moments.

• Ensure consistency of
• brand identity, messaging, and visual standards across all touchpoints
• internally and externally

.

• Collaborate closely
• with Commercial, Sales, Events, and Operations teams to align marketing
• initiatives with business priorities

.

• Support revenue
• generation across all park segments, including ticketing, activities, retail,
• and F&B

.

• Develop tactical
• campaigns to increase footfall during off-peak periods

.

• Monitor and optimise
• campaign performance, ensuring strong return on investment (ROI)

.

• Lead the strategy,

growth, and profitability of the Membership Programme as a core loyalty pillar.

• Define and
• continuously enhance the membership value proposition to remain competitive and
• attractive

.

• Monitor key KPIs
• including membership growth, renewal rates, engagement levels, and revenue per
• member

.

• Design exclusive
• offers, events, and experiences to strengthen member engagement and loyalty

.

• Assist the eCommerce
• Lead with the content and communication strategy across all online channels

(digital, social media, website, email).

• Plan and manage a

structured marketing and content calendar aligned with commercial objectives.

• Identify external
• partners to enrich membership benefits and broaden market reach
• Negotiate and manage
• partnership agreements to ensure mutual value creation
• Analyse campaign
• performance, customer data, and market trends to drive continuous improvement
• Assist Commercial
• Manager for the marketing and loyalty budget
• Conduct competitor
• benchmarking and market analysis to identify trends and opportunities

Candidate's Profile:

• Degree in Business
• Management, Marketing, Communication, Hospitality Management or a related field

.

• Minimum 5 years’
• experience in a commercial, marketing, or communication-focused role, ideally
• within leisure, hospitality, or attractions
• Proven experience in
• loyalty programme, content creation, customer communication, or community
• management
• Exposure to managing
• or supporting membership, loyalty, or customer engagement programmes is an
• advantage
• Excellent written and
• verbal communication in both English and French (essential)
• Strong storytelling
• and copywriting ability for newsletters, campaigns, and promotional content
• Confident in public
• speaking, presenting, and engaging with members or partners
• Active knowledge of
• social media platforms and tone adaptation across different channels
• Experience with email
• marketing tools (e.g. Mailchimp) and social media management platforms
• Commercial awareness
• with a proactive approach to growth opportunities
• Flexibility to work
• during weekends, public holidays, or events when required

To Apply:

Interested Candidates are strongly encouraged to apply by sending a motivation letter with their CV to:

• The Human Resources Department
• Casela Nature Parks
• Royal Road, Cascavelle
• Or on our HR email

The Management reserves the right to call only successful candidates for interview or not to make any appointment following this advertisement.