The Marketing Executive –Digital Marketing & E-Commerce will be responsible for managing the company’s online sales channels and executing digital marketing initiatives to drive brand awareness, customer acquisition, and revenue growth.

This role combines e-commerce management, performance marketing, and content-driven brand marketing across digital platforms including website, social media, marketplaces, and paid advertising channels.

The ideal candidate is data-driven, creative, and passionate about beauty brands, with experience managing online campaigns and optimizing e-commerce performance.

Key Responsibilities

Digital Marketing :

•  Plan and execute digital marketing campaigns across Meta (Facebook / Instagram), TikTok Ads, and Google Ads.
• Create engaging content for social media, websites, and marketing materials.
• Coordinate paid advertising campaigns (Meta Ads, Google Ads, etc.) to improve brand awareness and lead generation.
•  Manage campaign budgets and optimize for ROAS and conversions.

Ecommerce Management:

•  Manage daily operations and optimize the company’s e-commerce website and online store/platforms
•  Ensure product listings, descriptions, pricing, and inventory are accurate and up to date.
•  Coordinate product launches, promotions, and online merchandising.
•  Monitor sales performance, conversion rates, and customer behavior using analytics tools.
• Assist in managing platform ads (Shopee Ads, Tiktok GMVMax, Lazada Sponsored Solutions, etc.)
•  Work with operations to ensure smooth order fulfilment and customer experience.

Influencer Outreach, Collaboration & Affiliate Marketing:

• influencer partnerships, collaborations, affiliate campaigns, and content creation projects, ensuring alignment with brand values and marketing objectives.
• Support the marketing team in identifying, reaching out to, and collaborating with influencers, content creators, affiliates and brand ambassadors to amplify brand awareness and reach new audiences.

Data Analytics & Reporting:

•  Track and report key digital marketing metrics such as traffic, conversion rate, CPA, ROAS, and customer lifetime value.
•  Generate weekly and monthly marketing performance reports.
•  Assist in analytics insights to recommend campaign improvements and growth strategies.
•  Assist in customer retention programs, loyalty campaigns, and remarketing strategies.