JOB PURPOSE The job holder is responsible of driving individual life business top-line, bottom-line growth and provide customer centric service to policyholders and claimants in Nakuru Branch office. PRINCIPAL ACCOUNTABILITIES Leading and managing sales teams to maximize profitability and shareholder value through business growth and sustainability while maintaining a high level of customer satisfaction in Nakuru Branch office Carrying out office administration and ensuring compliance with the County and National Government Getting market intelligence on future market trends to help improve service and product offering, whilekeeping an eye on competition Coaching, mentoring, developing, training, motivating and evaluating sales team and staff to achieve the highest levels of performance in Nakuru Branch Planning and driving brand awareness and penetration to grow market share in the Western Region Ensuring compliance with regulatory and statutory requirements Preparing, monitoring and reporting of the Life business budgetary allocations in Nakuru Branch Leading and managing the Life business related communication at the branch Identifying, implementing and benchmarking best practices in management Ensuring customer service to both internal and external client by providing required support in the agency management Managing and Implementing change initiatives to achieve desired business plans and culture. Recruitment, training, developing and retaining of intermediaries and alternative channels. MINIMUM QUALIFICATIONS - KNOWLEDGE AND EXPERIENCE Undergraduate degree in any business related field. Chartered Institute of Marketing Certificate of proficiency At least 5 years of relevant insurance experience. Work experience in Marketing of Life Business products within the region is an added advanta