The Head of Sales – FMCG is responsible for driving sales growth, market expansion, and revenue generation across fast-moving consumer goods. This role oversees the sales strategy, manages key accounts, and leads the sales team to achieve business objectives. The ideal candidate has 10 years of experience in FMCG sales, strong leadership skills, and a proven track record of delivering results in highly competitive markets.

2. PURPOSE OF THE ROLE

• Develop and execute sales strategies to achieve revenue targets.
• Lead and mentor the sales team to maximize performance.
• Build strong customer relationships and expand market share.
• Align sales initiatives with overall business strategy.

3. DUTIES AND RESPONSIBILITIES

A. Sales Strategy & Execution

• Develop and implement sales plans to achieve company objectives.
• Identify new market opportunities and expand distribution channels.
• Monitor competitor activities and adjust strategies accordingly.

B. Revenue & Market Growth

• Drive revenue growth through effective sales campaigns and promotions.
• Manage key accounts and negotiate contracts with major clients.
• Ensure consistent market penetration and brand visibility.

C. Team Leadership & Development

• Lead, train, and motivate the sales team to achieve targets.
• Set performance goals and conduct regular evaluations.
• Foster a culture of accountability, innovation, and customer focus.

D. Stakeholder Engagement

• Collaborate with marketing, finance, and operations to align sales with business goals.
• Provide regular sales reports and insights to senior management.
• Represent the company at industry events and trade shows.

4. QUALIFICATIONS

• Bachelor’s Degree in Business, Marketing, or related field.
• Master’s Degree in Business Administration or related discipline is an added advantage.
• At least 10 years’ experience in FMCG sales, with 5+ years in a leadership role.
• Proven track record of achieving and exceeding sales targets.
• Strong negotiation and relationship management skills.
• Excellent communication and presentation abilities.
• Proficiency in sales analytics tools and CRM systems.

5. COMPETENCIES

• Sales strategy development and execution
• FMCG market knowledge and distribution management
• Key account management and contract negotiation
• Sales forecasting and performance analysis
• CRM and sales automation tools proficiency