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Head of Market Research
📍 Nairobi 💼 On-site ⏰ Full Time 📋 Permanent Contract 🏷️ Marketing, Advertising and Communications
Minimum Experience
1 year
Application Deadline
📅 31/12/2026
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Job Description

ABOUT THE COMPANY

BURN is an eclectic group of designers, builders, and visionaries who are committed to making stoves that can transform lives and save forests. Our goal is not just to provide clean burning wood and charcoal stoves but to provide a range of super fuel efficient stoves for the 2 billion people who will inhabit sub Saharan Africa by 2050. Read below to find out a bit more about the members of the team.

JOB SUMMARY

Candidate ProfileRequired8+ years’ experience in market research, consumer insights, or applied social research, including 3+ years leading a research team.Deep command of quantitative and qualitative methods: survey design and sampling, focus group moderation, in-home and ethnographic research, and statistical analysis.Proven track record managing multi-country field operations in African or comparable emerging markets, including management of third-party research agencies.Strong analytical toolkit — advanced Excel plus at least one of SPSS, Stata, R, or Python — and hands-on experience with digital data collection platforms (e.g., SurveyCTO, KoboToolbox/ODK).Exceptional written and verbal communication, with the ability to turn complex data into clear, decision-ready recommendations for senior leadership.Bachelor’s degree in statistics, economics, social sciences, marketing, or a related field.Willingness to travel regularly across BURN’s markets.DesirableExperience researching clean cookstoves, household energy, PAYGO/asset finance, or last-mile distribution.Experience combining primary research with behavioural or product data (IoT telemetry, app analytics, transaction data).Key ResponsibilitiesResearch strategy and methodologyOwn BURN’s research agenda: work with stakeholders to identify what the organization needs to learn, prioritize studies collaboratively against upcoming product and commercial decisions, and advise on the most cost- and time-efficient methodologies, techniques, and approaches for each question.Take leadership of the entire research process end to end — needs assessment, study design, sampling, data acquisition, analysis, and reporting — to consistent quality standards across markets.Field executionSpearhead the preparation and execution of field activities, including focus groups, household surveys, in-person interviews, home visits, usability sessions, and remote or phone-based surveys across BURN’s operating markets.Build and quality-control field research capacity — in-house enumerator teams and third-party agencies — with rigorous training, supervision, and research ethics standards.Insight and decision supportProduce reports and briefings that clearly and compellingly summarize results, draw out insights, and drive data-driven decisions — insight delivery, not just data delivery.Triangulate primary research with BURN’s connected-product data (cooking telemetry, app engagement, PAYGO repayment behavior) to build a complete picture of the customer.Lead evaluations of completed projects and studies, and feed lessons on best practice back to management and the research team to sharpen future project execution.Stakeholder partnershipServe as the voice of the customer for internal client departments — new product development, commercial, expansion, and carbon — playing a leading role in relaying user feedback and embedding research in their decisions.Work closely with country teams to localize research design to each market’s context, language, and channels.Team leadershipProvide thought leadership in addressing emerging challenges, developing the team’s skills, and continuously improving the quality and impact of the department’s output.Provide strategic input and direction on restructuring and building up the team over the first six months to achieve the organization’s planned goals.Perform any other duties reasonably assigned by the manager.

REQUIRED SKILLS

Business strategy, Budgeting, financial planning, Market research, intelligence, Grant and fund management, Reporting

REQUIRED EDUCATION

Bachelor's degree

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About the Company
Burn publishes its vacancies in Kenya through Saplic. Profile created automatically.