Head of Business Development, Marketing and Member Experience

Key Responsibilities • Lead the strategic and operational direction of Business Development, Marketing and Member Experience in line with SASRA requirements. • Drive market expansion, lead generation and sales conversion to grow membership, deposits and the loan portfolio. • Develop strategic partnerships and high value member relationships to improve retention and product uptake. • Use market intelligence and customer analytics to guide brand positioning, demand forecasting and campaign execution. • Lead multichannel campaigns, vendor partnerships, brand consistency and optimal budget allocation. • Improve member journeys through effective feedback and complaint-resolution mechanisms across touchpoints. • Track performance through CRM and analytics platforms, report outcomes and refine growth strategies. • Build and lead a high performing, member centric departmental team.
Qualifications, Experience & Competencies • A minimum of a bachelor’s degree in Marketing or another relevant field from a recognized university. A Master’s degree in a relevant field is an added advantage. • Active membership in a relevant professional body (e.g., MSK, CIM, or PRSK) is highly desirable. • At least 10 years of relevant experience, including a minimum of 5 years at Head of Department or senior management level. • Proven track record in business development, market expansion, brand positioning, partnership growth and member experience management. • Solid understanding of SACCO operations, SASRA guidelines and risk management principles. • Strong M&E capability, including budget management, ROI assessment, performance analytics and executive reporting. • Advanced MS Excel skills, with working knowledge of CRM, digital marketing and analytics platforms. • Strategic leadership capability with sharp analytical judgement, strong communication skills and a result oriented, member centric approach.
How to Apply Interested and suitably qualified candidates are invited to submit a detailed CV and cover letter, clearly indicating their current and expected remuneration,

Skills Global publishes its vacancies in Kenya through Saplic. Profile created automatically.